Sales Manager salary in Richmond, VA
Sales Managers in the Richmond, VA metro area earn a median of $168,590 a year ($81.05 an hour), based on BLS data for 1,320 workers.
Pay ranges from $90,440 for the lowest-paid 10% to $296,170 for the top 10%. That is 14% higher than the national median of $148,270. Pay here is 12% lower than the Virginia statewide median of $191,130. There are 2.0 sales managers per 1,000 jobs here — the job is less common than nationally (location quotient 0.49). The average (mean) salary is $182,190, above the median because a few high earners pull it up.
Pay range for sales managers in Richmond, VA
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $90,440 | $43.48 |
| 25th percentile | $121,440 | $58.39 |
| Median | $168,590 | $81.05 |
| 75th percentile | $225,670 | $108.50 |
| 90th percentile (top earners) | $296,170 | $142.39 |
| Average (mean) | $182,190 | $87.59 |
Half of sales managers earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $14,049.17 |
| Semi-monthly (24 a year) | $7,024.58 |
| Biweekly (26 a year) | $6,484.23 |
| Weekly | $3,242.12 |
| Hourly | $81.05 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Sales Manager salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | $175,820 | 8,780 |
| Charlottesville, VA | $169,390 | 210 |
| Blacksburg-Christiansburg-Radford, VA | $160,830 | 80 |
| Virginia Beach-Chesapeake-Norfolk, VA-NC | $158,750 | 1,270 |
| Winchester, VA-WV | $157,340 | 130 |
| Harrisonburg, VA | $157,260 | 130 |
| Lynchburg, VA | $149,990 | 110 |
| Staunton-Stuarts Draft, VA | $146,080 | 70 |
| Roanoke, VA | $138,380 | 250 |
| Kingsport-Bristol, TN-VA | $132,950 | 270 |
Highest-paying states for sales managers
| State | Median salary |
|---|---|
| New York | $217,640 |
| Massachusetts | $191,200 |
| Virginia | $191,130 |
| Colorado | $180,850 |
| Washington | $174,000 |
| New Jersey | $173,020 |
| Connecticut | $162,110 |
| Kansas | $159,990 |
| Georgia | $159,890 |
| Maine | $158,660 |
See Sales Manager pay in every state or the Virginia statewide figures.
Related jobs in Richmond, VA
| Job | Median salary | Hourly |
|---|---|---|
| Marketing Manager | $174,130 | $83.71 |
| Public Relations Manager | $160,540 | $77.19 |
| Fundraising Manager | $140,260 | $67.43 |
| Advertising and Promotions Managers | $161,040 | $77.42 |
| General and Operations Managers | $108,670 | $52.24 |
| Financial Manager | $173,140 | $83.24 |
| Managers, All Other | $144,730 | $69.58 |
| Computer and Information Systems Managers | $180,640 | $86.85 |
| Medical and Health Services Managers | $129,660 | $62.34 |
| Construction Manager | $110,350 | $53.05 |
| Education Administrators, Kindergarten through Secondary | $104,380 | — |
| Human Resources Manager | $152,190 | $73.17 |
| Property, Real Estate, and Community Association Managers | $87,440 | $42.04 |
| Chief Executive | $326,160 | $156.81 |
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 11-2022. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a sales manager make in Richmond, VA?
The median salary for sales managers in the Richmond, VA metro area is $168,590 a year, or $81.05 an hour. Pay ranges from $90,440 for the lowest-paid 10% to $296,170 for the top 10%.
How much do the highest-paid sales managers make in Richmond, VA?
The top 10% of sales managers in the Richmond, VA metro area earn at least $296,170 a year. The top 25% earn $225,670 or more.
What is the starting pay for sales managers in Richmond, VA?
Entry-level pay (the 10th percentile) is about $90,440 a year, and a quarter of sales managers earn $121,440 or less.
How many sales managers work in Richmond, VA?
About 1,320 sales managers are employed in the Richmond, VA metro area, not counting the self-employed.