Sales Manager salary in Wisconsin
Sales Managers in Wisconsin earn a median of $134,870 a year ($64.84 an hour), based on BLS data for 10,480 workers.
Pay ranges from $76,330 for the lowest-paid 10% to $222,110 for the top 10%. That is 9% lower than the national median of $148,270. Wisconsin ranks 28th of 50 states for sales managers pay. There are 3.6 sales managers per 1,000 jobs here — close to the national average. The average (mean) salary is $149,600, above the median because a few high earners pull it up.
Pay range for sales managers in Wisconsin
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $76,330 | $36.70 |
| 25th percentile | $101,710 | $48.90 |
| Median | $134,870 | $64.84 |
| 75th percentile | $178,660 | $85.90 |
| 90th percentile (top earners) | $222,110 | $106.79 |
| Average (mean) | $149,600 | $71.92 |
Half of sales managers earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $11,239.17 |
| Semi-monthly (24 a year) | $5,619.58 |
| Biweekly (26 a year) | $5,187.31 |
| Weekly | $2,593.65 |
| Hourly | $64.84 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Sales Manager salary in cities in Wisconsin
| Metro area | Median salary | Workers |
|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | $158,100 | 8,410 |
| Madison, WI | $146,380 | 1,660 |
| Kenosha, WI | $145,180 | 200 |
| Milwaukee-Waukesha, WI | $144,560 | 3,240 |
| Appleton, WI | $138,850 | 420 |
| Sheboygan, WI | $133,440 | 170 |
| Racine-Mount Pleasant, WI | $132,230 | 240 |
| Janesville-Beloit, WI | $129,940 | 200 |
| Green Bay, WI | $129,930 | 600 |
| Oshkosh-Neenah, WI | $129,640 | 370 |
| La Crosse-Onalaska, WI-MN | $127,740 | 220 |
| Eau Claire, WI | $127,570 | 230 |
| Fond du Lac, WI | $125,650 | 150 |
| Wausau, WI | $123,230 | 190 |
| Duluth, MN-WI | $113,360 | 290 |
Highest-paying states for sales managers
| State | Median salary |
|---|---|
| New York | $217,640 |
| Massachusetts | $191,200 |
| Virginia | $191,130 |
| Colorado | $180,850 |
| Washington | $174,000 |
| New Jersey | $173,020 |
| Connecticut | $162,110 |
| Kansas | $159,990 |
| Georgia | $159,890 |
| Maine | $158,660 |
Related jobs in Wisconsin
| Job | Median salary | Hourly |
|---|---|---|
| Marketing Manager | $133,600 | $64.23 |
| Public Relations Manager | $113,980 | $54.80 |
| Fundraising Manager | $123,090 | $59.18 |
| Advertising and Promotions Managers | $131,530 | $63.23 |
| General and Operations Managers | $118,730 | $57.08 |
| Financial Manager | $139,720 | $67.17 |
| Managers, All Other | $107,050 | $51.46 |
| Computer and Information Systems Managers | $160,140 | $76.99 |
| Medical and Health Services Managers | $128,320 | $61.69 |
| Construction Manager | $114,190 | $54.90 |
| Food Service Manager | $61,810 | $29.72 |
| Transportation, Storage, and Distribution Managers | $95,900 | $46.10 |
| Administrative Services Manager | $108,450 | $52.14 |
| Architectural and Engineering Managers | $142,060 | $68.30 |
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 11-2022. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a sales manager make in Wisconsin?
The median salary for sales managers in Wisconsin is $134,870 a year, or $64.84 an hour. Pay ranges from $76,330 for the lowest-paid 10% to $222,110 for the top 10%.
How much do the highest-paid sales managers make in Wisconsin?
The top 10% of sales managers in Wisconsin earn at least $222,110 a year. The top 25% earn $178,660 or more.
What is the starting pay for sales managers in Wisconsin?
Entry-level pay (the 10th percentile) is about $76,330 a year, and a quarter of sales managers earn $101,710 or less.
How many sales managers work in Wisconsin?
About 10,480 sales managers are employed in Wisconsin, not counting the self-employed.