Marketing Manager salary in Wisconsin
Marketing Managers in Wisconsin earn a median of $133,600 a year ($64.23 an hour), based on BLS data for 4,890 workers.
Pay ranges from $83,990 for the lowest-paid 10% to $211,990 for the top 10%. That is 20% lower than the national median of $166,790. Wisconsin ranks 31st of 48 states for marketing managers pay. There are 1.7 marketing managers per 1,000 jobs here — the job is less common than nationally (location quotient 0.65). The average (mean) salary is $145,300, above the median because a few high earners pull it up.
Pay range for marketing managers in Wisconsin
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $83,990 | $40.38 |
| 25th percentile | $104,980 | $50.47 |
| Median | $133,600 | $64.23 |
| 75th percentile | $176,080 | $84.66 |
| 90th percentile (top earners) | $211,990 | $101.92 |
| Average (mean) | $145,300 | $69.86 |
Half of marketing managers earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $11,133.33 |
| Semi-monthly (24 a year) | $5,566.67 |
| Biweekly (26 a year) | $5,138.46 |
| Weekly | $2,569.23 |
| Hourly | $64.23 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Marketing Manager salary in cities in Wisconsin
| Metro area | Median salary | Workers |
|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | $173,040 | 6,480 |
| Kenosha, WI | $144,840 | 80 |
| Duluth, MN-WI | $142,080 | 100 |
| Wausau, WI | $141,150 | 50 |
| Oshkosh-Neenah, WI | $138,990 | 160 |
| Madison, WI | $138,270 | 1,000 |
| Sheboygan, WI | $136,460 | 50 |
| Green Bay, WI | $133,210 | 210 |
| Milwaukee-Waukesha, WI | $130,700 | 1,580 |
| Racine-Mount Pleasant, WI | $130,610 | 90 |
| La Crosse-Onalaska, WI-MN | $130,230 | 90 |
| Janesville-Beloit, WI | $130,190 | 90 |
| Appleton, WI | $128,360 | 160 |
| Eau Claire, WI | $127,330 | 90 |
| Fond du Lac, WI | $113,350 | 30 |
Highest-paying states for marketing managers
| State | Median salary |
|---|---|
| Massachusetts | $212,020 |
| California | $193,620 |
| Virginia | $187,820 |
| Colorado | $182,730 |
| New York | $181,200 |
| New Jersey | $180,040 |
| District of Columbia | $177,170 |
| Minnesota | $173,300 |
| Washington | $172,270 |
| Connecticut | $169,240 |
Related jobs in Wisconsin
| Job | Median salary | Hourly |
|---|---|---|
| Sales Manager | $134,870 | $64.84 |
| Public Relations Manager | $113,980 | $54.80 |
| Fundraising Manager | $123,090 | $59.18 |
| Advertising and Promotions Managers | $131,530 | $63.23 |
| General and Operations Managers | $118,730 | $57.08 |
| Financial Manager | $139,720 | $67.17 |
| Managers, All Other | $107,050 | $51.46 |
| Computer and Information Systems Managers | $160,140 | $76.99 |
| Medical and Health Services Managers | $128,320 | $61.69 |
| Construction Manager | $114,190 | $54.90 |
| Food Service Manager | $61,810 | $29.72 |
| Transportation, Storage, and Distribution Managers | $95,900 | $46.10 |
| Administrative Services Manager | $108,450 | $52.14 |
| Architectural and Engineering Managers | $142,060 | $68.30 |
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 11-2021. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a marketing manager make in Wisconsin?
The median salary for marketing managers in Wisconsin is $133,600 a year, or $64.23 an hour. Pay ranges from $83,990 for the lowest-paid 10% to $211,990 for the top 10%.
How much do the highest-paid marketing managers make in Wisconsin?
The top 10% of marketing managers in Wisconsin earn at least $211,990 a year. The top 25% earn $176,080 or more.
What is the starting pay for marketing managers in Wisconsin?
Entry-level pay (the 10th percentile) is about $83,990 a year, and a quarter of marketing managers earn $104,980 or less.
How many marketing managers work in Wisconsin?
About 4,890 marketing managers are employed in Wisconsin, not counting the self-employed.