Marketing Manager salary in La Crosse-Onalaska, WI-MN
Marketing Managers in the La Crosse-Onalaska, WI-MN metro area earn a median of $130,230 a year ($62.61 an hour), based on BLS data for 90 workers.
Pay ranges from $85,010 for the lowest-paid 10% to $203,990 for the top 10%. That is 22% lower than the national median of $166,790. Pay here is 3% lower than the Wisconsin statewide median of $133,600. There are 1.1 marketing managers per 1,000 jobs here — the job is less common than nationally (location quotient 0.42). The average (mean) salary is $146,450, above the median because a few high earners pull it up.
Pay range for marketing managers in La Crosse-Onalaska, WI-MN
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $85,010 | $40.87 |
| 25th percentile | $104,110 | $50.05 |
| Median | $130,230 | $62.61 |
| 75th percentile | $177,720 | $85.44 |
| 90th percentile (top earners) | $203,990 | $98.07 |
| Average (mean) | $146,450 | $70.41 |
Half of marketing managers earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $10,852.50 |
| Semi-monthly (24 a year) | $5,426.25 |
| Biweekly (26 a year) | $5,008.85 |
| Weekly | $2,504.42 |
| Hourly | $62.61 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Marketing Manager salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| Rochester, MN | $175,280 | 120 |
| Minneapolis-St. Paul-Bloomington, MN-WI | $173,040 | 6,480 |
| Mankato, MN | $155,360 | 70 |
| Sioux Falls, SD-MN | $147,550 | 100 |
| Kenosha, WI | $144,840 | 80 |
| Duluth, MN-WI | $142,080 | 100 |
| Wausau, WI | $141,150 | 50 |
| Oshkosh-Neenah, WI | $138,990 | 160 |
| Madison, WI | $138,270 | 1,000 |
| Sheboygan, WI | $136,460 | 50 |
| St. Cloud, MN | $134,650 | 200 |
| Green Bay, WI | $133,210 | 210 |
| Milwaukee-Waukesha, WI | $130,700 | 1,580 |
| Racine-Mount Pleasant, WI | $130,610 | 90 |
| Janesville-Beloit, WI | $130,190 | 90 |
| Appleton, WI | $128,360 | 160 |
| Eau Claire, WI | $127,330 | 90 |
| Fargo, ND-MN | $126,790 | 120 |
| Grand Forks, ND-MN | $122,390 | 30 |
| Fond du Lac, WI | $113,350 | 30 |
Highest-paying states for marketing managers
| State | Median salary |
|---|---|
| Massachusetts | $212,020 |
| California | $193,620 |
| Virginia | $187,820 |
| Colorado | $182,730 |
| New York | $181,200 |
| New Jersey | $180,040 |
| District of Columbia | $177,170 |
| Minnesota | $173,300 |
| Washington | $172,270 |
| Connecticut | $169,240 |
See Marketing Manager pay in every state or the Wisconsin statewide figures.
Related jobs in La Crosse-Onalaska, WI-MN
| Job | Median salary | Hourly |
|---|---|---|
| Sales Manager | $127,740 | $61.42 |
| General and Operations Managers | $102,670 | $49.36 |
| Financial Manager | $133,280 | $64.08 |
| Managers, All Other | $104,020 | $50.01 |
| Medical and Health Services Managers | $126,880 | $61.00 |
| Industrial Production Manager | $118,770 | $57.10 |
| Computer and Information Systems Managers | $141,100 | $67.84 |
| Construction Manager | $120,940 | $58.14 |
| Food Service Manager | $61,690 | $29.66 |
| Chief Executive | $210,790 | $101.34 |
| Education Administrators, Kindergarten through Secondary | $121,780 | — |
| Transportation, Storage, and Distribution Managers | $95,680 | $46.00 |
| Architectural and Engineering Managers | $160,540 | $77.19 |
| Social and Community Service Managers | $81,640 | $39.25 |
More: Management Occupations · all salaries in La Crosse-Onalaska, WI-MN
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 11-2021. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a marketing manager make in La Crosse-Onalaska, WI-MN?
The median salary for marketing managers in the La Crosse-Onalaska, WI-MN metro area is $130,230 a year, or $62.61 an hour. Pay ranges from $85,010 for the lowest-paid 10% to $203,990 for the top 10%.
How much do the highest-paid marketing managers make in La Crosse-Onalaska, WI-MN?
The top 10% of marketing managers in the La Crosse-Onalaska, WI-MN metro area earn at least $203,990 a year. The top 25% earn $177,720 or more.
What is the starting pay for marketing managers in La Crosse-Onalaska, WI-MN?
Entry-level pay (the 10th percentile) is about $85,010 a year, and a quarter of marketing managers earn $104,110 or less.
How many marketing managers work in La Crosse-Onalaska, WI-MN?
About 90 marketing managers are employed in the La Crosse-Onalaska, WI-MN metro area, not counting the self-employed.