Marketing Manager salary in the U.S.
Marketing Managers in the U.S. earn a median of $166,790 a year ($80.19 an hour), based on BLS data for 395,240 workers.
Pay ranges from $90,260 for the lowest-paid 10% to $293,610 for the top 10%. The average (mean) salary is $177,770, above the median because a few high earners pull it up.
Pay range for marketing managers in the U.S.
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $90,260 | $43.39 |
| 25th percentile | $123,020 | $59.15 |
| Median | $166,790 | $80.19 |
| 75th percentile | $216,410 | $104.04 |
| 90th percentile (top earners) | $293,610 | $141.16 |
| Average (mean) | $177,770 | $85.47 |
Half of marketing managers earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $13,899.17 |
| Semi-monthly (24 a year) | $6,949.58 |
| Biweekly (26 a year) | $6,415 |
| Weekly | $3,207.50 |
| Hourly | $80.19 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Marketing Manager salary by state
| State | Median salary | Workers |
|---|---|---|
| Massachusetts | $212,020 | 14,270 |
| California | $193,620 | 54,660 |
| Virginia | $187,820 | 6,890 |
| Colorado | $182,730 | 6,010 |
| New York | $181,200 | 54,000 |
| New Jersey | $180,040 | 13,510 |
| District of Columbia | $177,170 | 3,470 |
| Minnesota | $173,300 | 8,500 |
| Washington | $172,270 | 8,880 |
| Connecticut | $169,240 | 5,800 |
| South Dakota | $167,750 | 220 |
| Montana | $165,580 | n/a |
| North Carolina | $165,480 | 10,790 |
| Illinois | $162,860 | 21,140 |
| Wyoming | $161,580 | 100 |
| Oregon | $161,560 | 4,960 |
| Georgia | $160,760 | 8,510 |
| Kansas | $154,510 | 1,570 |
| Maryland | $154,160 | 6,510 |
| Pennsylvania | $150,810 | 13,840 |
| Texas | $147,880 | 44,680 |
| South Carolina | $143,290 | 3,760 |
| New Hampshire | $143,280 | 1,460 |
| Florida | $142,620 | 24,820 |
| Idaho | $142,090 | 1,320 |
| Utah | $139,830 | 6,100 |
| Michigan | $138,510 | 6,620 |
| Arkansas | $136,520 | 1,860 |
| Indiana | $136,260 | 3,350 |
| Maine | $135,380 | 1,320 |
| Wisconsin | $133,600 | 4,890 |
| Ohio | $132,330 | 10,620 |
| Arizona | $132,220 | 4,870 |
| Tennessee | $131,990 | 7,730 |
| Iowa | $131,120 | 2,210 |
| Missouri | $130,550 | 6,550 |
| Kentucky | $128,930 | 1,930 |
| Oklahoma | $126,920 | 1,420 |
| North Dakota | $125,580 | 180 |
| New Mexico | $122,980 | 800 |
| Louisiana | $120,650 | 940 |
| Alabama | $120,160 | 1,540 |
| Hawaii | $117,770 | 570 |
| Alaska | $116,270 | 240 |
| Nebraska | $110,570 | 1,910 |
| Nevada | $107,550 | 3,430 |
| Mississippi | $100,940 | 770 |
| West Virginia | $98,750 | 300 |
| Virgin Islands | $97,760 | 60 |
| Guam | $79,890 | 120 |
Best-paying metro areas for marketing managers
| Metro area | Median salary | Workers |
|---|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | $231,370 | 7,300 |
| San Francisco-Oakland-Fremont, CA | $220,480 | 11,170 |
| Boston-Cambridge-Newton, MA-NH | $213,910 | 11,940 |
| Billings, MT | $212,760 | 160 |
| Trenton-Princeton, NJ | $208,440 | 1,250 |
| Topeka, KS | $205,310 | 190 |
| Boulder, CO | $199,570 | 630 |
| Worcester, MA | $199,280 | 590 |
| New York-Newark-Jersey City, NY-NJ | $192,840 | 54,730 |
| Greeley, CO | $190,410 | 100 |
| Fort Collins-Loveland, CO | $189,690 | 250 |
| Cheyenne, WY | $183,540 | 30 |
| Dover, DE | $182,640 | 50 |
| Denver-Aurora-Centennial, CO | $182,470 | 4,220 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | $181,260 | 8,900 |
Metro areas with the most marketing managers
| Metro area | Workers | Median salary |
|---|---|---|
| New York-Newark-Jersey City, NY-NJ | 54,730 | $192,840 |
| Los Angeles-Long Beach-Anaheim, CA | 18,550 | $171,900 |
| Chicago-Naperville-Elgin, IL-IN | 17,400 | $165,340 |
| Dallas-Fort Worth-Arlington, TX | 16,320 | $155,460 |
| Boston-Cambridge-Newton, MA-NH | 11,940 | $213,910 |
| San Francisco-Oakland-Fremont, CA | 11,170 | $220,480 |
| Houston-Pasadena-The Woodlands, TX | 8,930 | $153,030 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 8,900 | $181,260 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 8,270 | $166,310 |
| Miami-Fort Lauderdale-West Palm Beach, FL | 7,530 | $135,870 |
| San Jose-Sunnyvale-Santa Clara, CA | 7,300 | $231,370 |
| Austin-Round Rock-San Marcos, TX | 7,170 | $164,920 |
| Seattle-Tacoma-Bellevue, WA | 6,720 | $175,850 |
| Atlanta-Sandy Springs-Roswell, GA | 6,700 | $163,500 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 6,480 | $173,040 |
Related jobs in the U.S.
| Job | Median salary | Hourly |
|---|---|---|
| Sales Manager | $148,270 | $71.28 |
| Public Relations Manager | $146,910 | $70.63 |
| Fundraising Manager | $125,470 | $60.32 |
| Advertising and Promotions Managers | $133,660 | $64.26 |
| General and Operations Managers | $105,770 | $50.85 |
| Financial Manager | $166,570 | $80.08 |
| Computer and Information Systems Managers | $175,140 | $84.20 |
| Managers, All Other | $141,900 | $68.22 |
| Medical and Health Services Managers | $123,860 | $59.55 |
| Construction Manager | $114,990 | $55.28 |
| Education Administrators, Kindergarten through Secondary | $105,870 | — |
| Property, Real Estate, and Community Association Managers | $69,990 | $33.65 |
| Administrative Services Manager | $114,130 | $54.87 |
| Industrial Production Manager | $126,060 | $60.61 |
More: Management Occupations
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 11-2021. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a marketing manager make in the U.S.?
The median salary for marketing managers in the U.S. is $166,790 a year, or $80.19 an hour. Pay ranges from $90,260 for the lowest-paid 10% to $293,610 for the top 10%.
How much do the highest-paid marketing managers make in the U.S.?
The top 10% of marketing managers in the U.S. earn at least $293,610 a year. The top 25% earn $216,410 or more.
What is the starting pay for marketing managers in the U.S.?
Entry-level pay (the 10th percentile) is about $90,260 a year, and a quarter of marketing managers earn $123,020 or less.
How many marketing managers work in the U.S.?
About 395,240 marketing managers are employed in the U.S., not counting the self-employed.