Marketing Manager salary in West Virginia
Marketing Managers in West Virginia earn a median of $98,750 a year ($47.48 an hour), based on BLS data for 300 workers.
Pay ranges from $70,970 for the lowest-paid 10% to $194,200 for the top 10%. That is 41% lower than the national median of $166,790. West Virginia ranks 48th of 48 states for marketing managers pay. There are 0.43 marketing managers per 1,000 jobs here — the job is less common than nationally (location quotient 0.17). The average (mean) salary is $121,140, above the median because a few high earners pull it up.
Pay range for marketing managers in West Virginia
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $70,970 | $34.12 |
| 25th percentile | $80,200 | $38.56 |
| Median | $98,750 | $47.48 |
| 75th percentile | $150,170 | $72.20 |
| 90th percentile (top earners) | $194,200 | $93.36 |
| Average (mean) | $121,140 | $58.24 |
Half of marketing managers earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $8,229.17 |
| Semi-monthly (24 a year) | $4,114.58 |
| Biweekly (26 a year) | $3,798.08 |
| Weekly | $1,899.04 |
| Hourly | $47.48 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Marketing Manager salary in cities in West Virginia
| Metro area | Median salary | Workers |
|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | $181,260 | 8,900 |
| Winchester, VA-WV | $139,900 | 80 |
| Hagerstown-Martinsburg, MD-WV | $123,210 | 70 |
| Huntington-Ashland, WV-KY-OH | $106,640 | 70 |
| Morgantown, WV | $80,200 | 60 |
Highest-paying states for marketing managers
| State | Median salary |
|---|---|
| Massachusetts | $212,020 |
| California | $193,620 |
| Virginia | $187,820 |
| Colorado | $182,730 |
| New York | $181,200 |
| New Jersey | $180,040 |
| District of Columbia | $177,170 |
| Minnesota | $173,300 |
| Washington | $172,270 |
| Connecticut | $169,240 |
Related jobs in West Virginia
| Job | Median salary | Hourly |
|---|---|---|
| Sales Manager | $94,830 | $45.59 |
| Fundraising Manager | $74,400 | $35.77 |
| Public Relations Manager | $82,380 | $39.61 |
| General and Operations Managers | $82,500 | $39.66 |
| Managers, All Other | $124,940 | $60.07 |
| Financial Manager | $113,140 | $54.40 |
| Medical and Health Services Managers | $112,010 | $53.85 |
| Administrative Services Manager | $84,820 | $40.78 |
| Chief Executive | $151,950 | $73.05 |
| Education Administrators, Postsecondary | $84,660 | $40.70 |
| Education Administrators, Kindergarten through Secondary | $80,650 | — |
| Food Service Manager | $54,800 | $26.35 |
| Property, Real Estate, and Community Association Managers | $54,860 | $26.38 |
| Computer and Information Systems Managers | $139,820 | $67.22 |
More: Management Occupations · all salaries in West Virginia
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 11-2021. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a marketing manager make in West Virginia?
The median salary for marketing managers in West Virginia is $98,750 a year, or $47.48 an hour. Pay ranges from $70,970 for the lowest-paid 10% to $194,200 for the top 10%.
How much do the highest-paid marketing managers make in West Virginia?
The top 10% of marketing managers in West Virginia earn at least $194,200 a year. The top 25% earn $150,170 or more.
What is the starting pay for marketing managers in West Virginia?
Entry-level pay (the 10th percentile) is about $70,970 a year, and a quarter of marketing managers earn $80,200 or less.
How many marketing managers work in West Virginia?
About 300 marketing managers are employed in West Virginia, not counting the self-employed.