Marketing Manager salary in Appleton, WI
Marketing Managers in the Appleton, WI metro area earn a median of $128,360 a year ($61.71 an hour), based on BLS data for 160 workers.
Pay ranges from $79,320 for the lowest-paid 10% to $212,750 for the top 10%. That is 23% lower than the national median of $166,790. Pay here is 4% lower than the Wisconsin statewide median of $133,600. There are 1.2 marketing managers per 1,000 jobs here — the job is less common than nationally (location quotient 0.49). The average (mean) salary is $141,730, above the median because a few high earners pull it up.
Pay range for marketing managers in Appleton, WI
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $79,320 | $38.14 |
| 25th percentile | $98,750 | $47.48 |
| Median | $128,360 | $61.71 |
| 75th percentile | $169,110 | $81.30 |
| 90th percentile (top earners) | $212,750 | $102.28 |
| Average (mean) | $141,730 | $68.14 |
Half of marketing managers earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $10,696.67 |
| Semi-monthly (24 a year) | $5,348.33 |
| Biweekly (26 a year) | $4,936.92 |
| Weekly | $2,468.46 |
| Hourly | $61.71 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Marketing Manager salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | $173,040 | 6,480 |
| Kenosha, WI | $144,840 | 80 |
| Duluth, MN-WI | $142,080 | 100 |
| Wausau, WI | $141,150 | 50 |
| Oshkosh-Neenah, WI | $138,990 | 160 |
| Madison, WI | $138,270 | 1,000 |
| Sheboygan, WI | $136,460 | 50 |
| Green Bay, WI | $133,210 | 210 |
| Milwaukee-Waukesha, WI | $130,700 | 1,580 |
| Racine-Mount Pleasant, WI | $130,610 | 90 |
| La Crosse-Onalaska, WI-MN | $130,230 | 90 |
| Janesville-Beloit, WI | $130,190 | 90 |
| Eau Claire, WI | $127,330 | 90 |
| Fond du Lac, WI | $113,350 | 30 |
Highest-paying states for marketing managers
| State | Median salary |
|---|---|
| Massachusetts | $212,020 |
| California | $193,620 |
| Virginia | $187,820 |
| Colorado | $182,730 |
| New York | $181,200 |
| New Jersey | $180,040 |
| District of Columbia | $177,170 |
| Minnesota | $173,300 |
| Washington | $172,270 |
| Connecticut | $169,240 |
See Marketing Manager pay in every state or the Wisconsin statewide figures.
Related jobs in Appleton, WI
| Job | Median salary | Hourly |
|---|---|---|
| Sales Manager | $138,850 | $66.76 |
| General and Operations Managers | $109,890 | $52.83 |
| Financial Manager | $134,990 | $64.90 |
| Industrial Production Manager | $108,680 | $52.25 |
| Construction Manager | $122,710 | $59.00 |
| Managers, All Other | $104,660 | $50.32 |
| Chief Executive | $201,300 | $96.78 |
| Computer and Information Systems Managers | $149,070 | $71.67 |
| Transportation, Storage, and Distribution Managers | $91,060 | $43.78 |
| Architectural and Engineering Managers | $134,430 | $64.63 |
| Food Service Manager | $63,190 | $30.38 |
| Administrative Services Manager | $102,070 | $49.07 |
| Education Administrators, Kindergarten through Secondary | $118,390 | — |
| Medical and Health Services Managers | $122,660 | $58.97 |
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 11-2021. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a marketing manager make in Appleton, WI?
The median salary for marketing managers in the Appleton, WI metro area is $128,360 a year, or $61.71 an hour. Pay ranges from $79,320 for the lowest-paid 10% to $212,750 for the top 10%.
How much do the highest-paid marketing managers make in Appleton, WI?
The top 10% of marketing managers in the Appleton, WI metro area earn at least $212,750 a year. The top 25% earn $169,110 or more.
What is the starting pay for marketing managers in Appleton, WI?
Entry-level pay (the 10th percentile) is about $79,320 a year, and a quarter of marketing managers earn $98,750 or less.
How many marketing managers work in Appleton, WI?
About 160 marketing managers are employed in the Appleton, WI metro area, not counting the self-employed.