Sales Manager salary in Appleton, WI
Sales Managers in the Appleton, WI metro area earn a median of $138,850 a year ($66.76 an hour), based on BLS data for 420 workers.
Pay ranges from $77,350 for the lowest-paid 10% to $238,530 for the top 10%. That is 6% lower than the national median of $148,270. Pay here is 3% higher than the Wisconsin statewide median of $134,870. There are 3.4 sales managers per 1,000 jobs here — close to the national average. The average (mean) salary is $151,710, above the median because a few high earners pull it up.
Pay range for sales managers in Appleton, WI
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $77,350 | $37.19 |
| 25th percentile | $101,090 | $48.60 |
| Median | $138,850 | $66.76 |
| 75th percentile | $185,100 | $88.99 |
| 90th percentile (top earners) | $238,530 | $114.68 |
| Average (mean) | $151,710 | $72.94 |
Half of sales managers earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $11,570.83 |
| Semi-monthly (24 a year) | $5,785.42 |
| Biweekly (26 a year) | $5,340.38 |
| Weekly | $2,670.19 |
| Hourly | $66.76 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Sales Manager salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | $158,100 | 8,410 |
| Madison, WI | $146,380 | 1,660 |
| Kenosha, WI | $145,180 | 200 |
| Milwaukee-Waukesha, WI | $144,560 | 3,240 |
| Sheboygan, WI | $133,440 | 170 |
| Racine-Mount Pleasant, WI | $132,230 | 240 |
| Janesville-Beloit, WI | $129,940 | 200 |
| Green Bay, WI | $129,930 | 600 |
| Oshkosh-Neenah, WI | $129,640 | 370 |
| La Crosse-Onalaska, WI-MN | $127,740 | 220 |
| Eau Claire, WI | $127,570 | 230 |
| Fond du Lac, WI | $125,650 | 150 |
| Wausau, WI | $123,230 | 190 |
| Duluth, MN-WI | $113,360 | 290 |
Highest-paying states for sales managers
| State | Median salary |
|---|---|
| New York | $217,640 |
| Massachusetts | $191,200 |
| Virginia | $191,130 |
| Colorado | $180,850 |
| Washington | $174,000 |
| New Jersey | $173,020 |
| Connecticut | $162,110 |
| Kansas | $159,990 |
| Georgia | $159,890 |
| Maine | $158,660 |
See Sales Manager pay in every state or the Wisconsin statewide figures.
Related jobs in Appleton, WI
| Job | Median salary | Hourly |
|---|---|---|
| Marketing Manager | $128,360 | $61.71 |
| General and Operations Managers | $109,890 | $52.83 |
| Financial Manager | $134,990 | $64.90 |
| Industrial Production Manager | $108,680 | $52.25 |
| Construction Manager | $122,710 | $59.00 |
| Managers, All Other | $104,660 | $50.32 |
| Chief Executive | $201,300 | $96.78 |
| Computer and Information Systems Managers | $149,070 | $71.67 |
| Transportation, Storage, and Distribution Managers | $91,060 | $43.78 |
| Architectural and Engineering Managers | $134,430 | $64.63 |
| Food Service Manager | $63,190 | $30.38 |
| Administrative Services Manager | $102,070 | $49.07 |
| Education Administrators, Kindergarten through Secondary | $118,390 | — |
| Medical and Health Services Managers | $122,660 | $58.97 |
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 11-2022. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a sales manager make in Appleton, WI?
The median salary for sales managers in the Appleton, WI metro area is $138,850 a year, or $66.76 an hour. Pay ranges from $77,350 for the lowest-paid 10% to $238,530 for the top 10%.
How much do the highest-paid sales managers make in Appleton, WI?
The top 10% of sales managers in the Appleton, WI metro area earn at least $238,530 a year. The top 25% earn $185,100 or more.
What is the starting pay for sales managers in Appleton, WI?
Entry-level pay (the 10th percentile) is about $77,350 a year, and a quarter of sales managers earn $101,090 or less.
How many sales managers work in Appleton, WI?
About 420 sales managers are employed in the Appleton, WI metro area, not counting the self-employed.