Sales Manager salary in Madison, WI
Sales Managers in the Madison, WI metro area earn a median of $146,380 a year ($70.37 an hour), based on BLS data for 1,660 workers.
Pay ranges from $78,740 for the lowest-paid 10% to $247,270 for the top 10%. That is 1% lower than the national median of $148,270. Pay here is 9% higher than the Wisconsin statewide median of $134,870. There are 4.1 sales managers per 1,000 jobs here — close to the national average. The average (mean) salary is $157,590, above the median because a few high earners pull it up.
Pay range for sales managers in Madison, WI
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $78,740 | $37.86 |
| 25th percentile | $103,580 | $49.80 |
| Median | $146,380 | $70.37 |
| 75th percentile | $202,110 | $97.17 |
| 90th percentile (top earners) | $247,270 | $118.88 |
| Average (mean) | $157,590 | $75.77 |
Half of sales managers earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $12,198.33 |
| Semi-monthly (24 a year) | $6,099.17 |
| Biweekly (26 a year) | $5,630 |
| Weekly | $2,815 |
| Hourly | $70.37 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Sales Manager salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | $158,100 | 8,410 |
| Kenosha, WI | $145,180 | 200 |
| Milwaukee-Waukesha, WI | $144,560 | 3,240 |
| Appleton, WI | $138,850 | 420 |
| Sheboygan, WI | $133,440 | 170 |
| Racine-Mount Pleasant, WI | $132,230 | 240 |
| Janesville-Beloit, WI | $129,940 | 200 |
| Green Bay, WI | $129,930 | 600 |
| Oshkosh-Neenah, WI | $129,640 | 370 |
| La Crosse-Onalaska, WI-MN | $127,740 | 220 |
| Eau Claire, WI | $127,570 | 230 |
| Fond du Lac, WI | $125,650 | 150 |
| Wausau, WI | $123,230 | 190 |
| Duluth, MN-WI | $113,360 | 290 |
Highest-paying states for sales managers
| State | Median salary |
|---|---|
| New York | $217,640 |
| Massachusetts | $191,200 |
| Virginia | $191,130 |
| Colorado | $180,850 |
| Washington | $174,000 |
| New Jersey | $173,020 |
| Connecticut | $162,110 |
| Kansas | $159,990 |
| Georgia | $159,890 |
| Maine | $158,660 |
See Sales Manager pay in every state or the Wisconsin statewide figures.
Related jobs in Madison, WI
| Job | Median salary | Hourly |
|---|---|---|
| Marketing Manager | $138,270 | $66.48 |
| Public Relations Manager | $117,120 | $56.31 |
| Fundraising Manager | $124,840 | $60.02 |
| General and Operations Managers | $126,620 | $60.88 |
| Managers, All Other | $129,330 | $62.18 |
| Computer and Information Systems Managers | $168,900 | $81.20 |
| Financial Manager | $148,970 | $71.62 |
| Industrial Production Manager | $127,020 | $61.07 |
| Administrative Services Manager | $112,280 | $53.98 |
| Medical and Health Services Managers | $131,640 | $63.29 |
| Chief Executive | $217,010 | $104.33 |
| Construction Manager | $119,840 | $57.62 |
| Food Service Manager | $63,180 | $30.38 |
| Architectural and Engineering Managers | $160,700 | $77.26 |
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 11-2022. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a sales manager make in Madison, WI?
The median salary for sales managers in the Madison, WI metro area is $146,380 a year, or $70.37 an hour. Pay ranges from $78,740 for the lowest-paid 10% to $247,270 for the top 10%.
How much do the highest-paid sales managers make in Madison, WI?
The top 10% of sales managers in the Madison, WI metro area earn at least $247,270 a year. The top 25% earn $202,110 or more.
What is the starting pay for sales managers in Madison, WI?
Entry-level pay (the 10th percentile) is about $78,740 a year, and a quarter of sales managers earn $103,580 or less.
How many sales managers work in Madison, WI?
About 1,660 sales managers are employed in the Madison, WI metro area, not counting the self-employed.