Retail Salesperson salary in Florida
Retail Salespersons in Florida earn a median of $34,010 a year ($16.35 an hour), based on BLS data for 333,460 workers.
Pay ranges from $28,330 for the lowest-paid 10% to $46,130 for the top 10%. That is 4% lower than the national median of $35,410. Florida ranks 30th of 51 states for retail salespersons pay. There are 34 retail salespersons per 1,000 jobs here — the job is 1.3× more common than nationally. The average (mean) salary is $36,000, above the median because a few high earners pull it up.
Pay range for retail salespersons in Florida
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $28,330 | $13.62 |
| 25th percentile | $29,460 | $14.16 |
| Median | $34,010 | $16.35 |
| 75th percentile | $37,070 | $17.82 |
| 90th percentile (top earners) | $46,130 | $22.18 |
| Average (mean) | $36,000 | $17.31 |
Half of retail salespersons earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $2,834.17 |
| Semi-monthly (24 a year) | $1,417.08 |
| Biweekly (26 a year) | $1,308.08 |
| Weekly | $654.04 |
| Hourly | $16.35 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Retail Salesperson salary in cities in Florida
| Metro area | Median salary | Workers |
|---|---|---|
| Naples-Marco Island, FL | $35,380 | 6,830 |
| North Port-Bradenton-Sarasota, FL | $35,160 | 13,420 |
| Cape Coral-Fort Myers, FL | $34,650 | 12,220 |
| Jacksonville, FL | $34,360 | 22,390 |
| Miami-Fort Lauderdale-West Palm Beach, FL | $34,330 | 91,370 |
| Punta Gorda, FL | $34,290 | 2,720 |
| Wildwood-The Villages, FL | $34,290 | 1,400 |
| Port St. Lucie, FL | $34,020 | 6,210 |
| Crestview-Fort Walton Beach-Destin, FL | $33,920 | 5,760 |
| Tampa-St. Petersburg-Clearwater, FL | $33,790 | 45,130 |
| Sebastian-Vero Beach-West Vero Corridor, FL | $33,450 | 2,500 |
| Palm Bay-Melbourne-Titusville, FL | $33,430 | 7,670 |
| Deltona-Daytona Beach-Ormond Beach, FL | $33,370 | 8,780 |
| Orlando-Kissimmee-Sanford, FL | $32,290 | 49,970 |
| Panama City-Panama City Beach, FL | $32,290 | 3,490 |
| Pensacola-Ferry Pass-Brent, FL | $31,870 | 6,720 |
| Gainesville, FL | $31,830 | 4,220 |
| Lakeland-Winter Haven, FL | $31,820 | 8,220 |
| Homosassa Springs, FL | $31,240 | 1,490 |
| Sebring, FL | $31,200 | 1,150 |
| Ocala, FL | $31,090 | 4,430 |
| Tallahassee, FL | $30,330 | 5,130 |
Highest-paying states for retail salespersons
| State | Median salary |
|---|---|
| Washington | $39,560 |
| District of Columbia | $38,500 |
| California | $38,440 |
| Colorado | $37,950 |
| Hawaii | $37,790 |
| New York | $37,720 |
| Vermont | $37,400 |
| Alaska | $37,290 |
| Oregon | $36,770 |
| Maine | $36,640 |
Related jobs in Florida
| Job | Median salary | Hourly |
|---|---|---|
| Cashier | $30,530 | $14.68 |
| Counter and Rental Clerks | $37,870 | $18.21 |
| Parts Salesperson | $37,190 | $17.88 |
| Gambling Change Persons and Booth Cashiers | $37,770 | $18.16 |
| Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel | $60,660 | $29.16 |
| Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products | $62,490 | $30.04 |
| First-Line Supervisors of Retail Sales Workers | $48,410 | $23.28 |
| Insurance Sales Agent | $59,790 | $28.75 |
| Securities, Commodities, and Financial Services Sales Agents | $62,770 | $30.18 |
| Real Estate Sales Agent | $49,310 | $23.71 |
| Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products | $107,700 | $51.78 |
| First-Line Supervisors of Non-Retail Sales Workers | $81,650 | $39.26 |
| Telemarketer | $35,570 | $17.10 |
| Travel Agent | $50,060 | $24.07 |
More: Sales and Related Occupations · all salaries in Florida
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 41-2031. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a retail salesperson make in Florida?
The median salary for retail salespersons in Florida is $34,010 a year, or $16.35 an hour. Pay ranges from $28,330 for the lowest-paid 10% to $46,130 for the top 10%.
How much do the highest-paid retail salespersons make in Florida?
The top 10% of retail salespersons in Florida earn at least $46,130 a year. The top 25% earn $37,070 or more.
What is the starting pay for retail salespersons in Florida?
Entry-level pay (the 10th percentile) is about $28,330 a year, and a quarter of retail salespersons earn $29,460 or less.
How many retail salespersons work in Florida?
About 333,460 retail salespersons are employed in Florida, not counting the self-employed.