Retail Salesperson salary in Lakeland-Winter Haven, FL
Retail Salespersons in the Lakeland-Winter Haven, FL metro area earn a median of $31,820 a year ($15.30 an hour), based on BLS data for 8,220 workers.
Pay ranges from $27,400 for the lowest-paid 10% to $44,340 for the top 10%. That is 10% lower than the national median of $35,410. Pay here is 6% lower than the Florida statewide median of $34,010. There are 31 retail salespersons per 1,000 jobs here — the job is 1.2× more common than nationally. The average (mean) salary is $34,650, above the median because a few high earners pull it up.
Pay range for retail salespersons in Lakeland-Winter Haven, FL
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $27,400 | $13.17 |
| 25th percentile | $28,440 | $13.67 |
| Median | $31,820 | $15.30 |
| 75th percentile | $36,320 | $17.46 |
| 90th percentile (top earners) | $44,340 | $21.32 |
| Average (mean) | $34,650 | $16.66 |
Half of retail salespersons earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $2,651.67 |
| Semi-monthly (24 a year) | $1,325.83 |
| Biweekly (26 a year) | $1,223.85 |
| Weekly | $611.92 |
| Hourly | $15.30 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Buying a home? On a $31,820 salary, see how much house you can afford in Florida at today's mortgage rates, or work out a payment with the mortgage calculator.
Retail Salesperson salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| Naples-Marco Island, FL | $35,380 | 6,830 |
| North Port-Bradenton-Sarasota, FL | $35,160 | 13,420 |
| Cape Coral-Fort Myers, FL | $34,650 | 12,220 |
| Jacksonville, FL | $34,360 | 22,390 |
| Miami-Fort Lauderdale-West Palm Beach, FL | $34,330 | 91,370 |
| Punta Gorda, FL | $34,290 | 2,720 |
| Wildwood-The Villages, FL | $34,290 | 1,400 |
| Port St. Lucie, FL | $34,020 | 6,210 |
| Crestview-Fort Walton Beach-Destin, FL | $33,920 | 5,760 |
| Tampa-St. Petersburg-Clearwater, FL | $33,790 | 45,130 |
| Sebastian-Vero Beach-West Vero Corridor, FL | $33,450 | 2,500 |
| Palm Bay-Melbourne-Titusville, FL | $33,430 | 7,670 |
| Deltona-Daytona Beach-Ormond Beach, FL | $33,370 | 8,780 |
| Orlando-Kissimmee-Sanford, FL | $32,290 | 49,970 |
| Panama City-Panama City Beach, FL | $32,290 | 3,490 |
| Pensacola-Ferry Pass-Brent, FL | $31,870 | 6,720 |
| Gainesville, FL | $31,830 | 4,220 |
| Homosassa Springs, FL | $31,240 | 1,490 |
| Sebring, FL | $31,200 | 1,150 |
| Ocala, FL | $31,090 | 4,430 |
| Tallahassee, FL | $30,330 | 5,130 |
Highest-paying states for retail salespersons
| State | Median salary |
|---|---|
| Washington | $39,560 |
| District of Columbia | $38,500 |
| California | $38,440 |
| Colorado | $37,950 |
| Hawaii | $37,790 |
| New York | $37,720 |
| Vermont | $37,400 |
| Alaska | $37,290 |
| Oregon | $36,770 |
| Maine | $36,640 |
See Retail Salesperson pay in every state or the Florida statewide figures.
Related jobs in Lakeland-Winter Haven, FL
| Job | Median salary | Hourly |
|---|---|---|
| Cashier | $29,900 | $14.37 |
| Counter and Rental Clerks | $37,070 | $17.82 |
| Parts Salesperson | $36,370 | $17.48 |
| Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products | $62,960 | $30.27 |
| Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel | $46,070 | $22.15 |
| First-Line Supervisors of Retail Sales Workers | $47,320 | $22.75 |
| Insurance Sales Agent | $74,810 | $35.97 |
| Securities, Commodities, and Financial Services Sales Agents | $58,540 | $28.14 |
| First-Line Supervisors of Non-Retail Sales Workers | $76,490 | $36.78 |
| Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products | $103,290 | $49.66 |
| Sales and Related Workers, All Other | $38,650 | $18.58 |
| Advertising Sales Agent | $50,800 | $24.42 |
| Travel Agent | $47,990 | $23.07 |
| Demonstrators and Product Promoters | $39,200 | $18.85 |
More: Sales and Related Occupations · all salaries in Lakeland-Winter Haven, FL
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 41-2031. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a retail salesperson make in Lakeland-Winter Haven, FL?
The median salary for retail salespersons in the Lakeland-Winter Haven, FL metro area is $31,820 a year, or $15.30 an hour. Pay ranges from $27,400 for the lowest-paid 10% to $44,340 for the top 10%.
How much do the highest-paid retail salespersons make in Lakeland-Winter Haven, FL?
The top 10% of retail salespersons in the Lakeland-Winter Haven, FL metro area earn at least $44,340 a year. The top 25% earn $36,320 or more.
What is the starting pay for retail salespersons in Lakeland-Winter Haven, FL?
Entry-level pay (the 10th percentile) is about $27,400 a year, and a quarter of retail salespersons earn $28,440 or less.
How many retail salespersons work in Lakeland-Winter Haven, FL?
About 8,220 retail salespersons are employed in the Lakeland-Winter Haven, FL metro area, not counting the self-employed.