Retail Salesperson salary in Roanoke, VA
Retail Salespersons in the Roanoke, VA metro area earn a median of $30,440 a year ($14.64 an hour), based on BLS data for 4,230 workers.
Pay ranges from $26,540 for the lowest-paid 10% to $44,460 for the top 10%. That is 14% lower than the national median of $35,410. Pay here is 11% lower than the Virginia statewide median of $34,240. There are 27 retail salespersons per 1,000 jobs here — close to the national average. The average (mean) salary is $33,640, above the median because a few high earners pull it up.
Pay range for retail salespersons in Roanoke, VA
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $26,540 | $12.76 |
| 25th percentile | $27,700 | $13.32 |
| Median | $30,440 | $14.64 |
| 75th percentile | $35,650 | $17.14 |
| 90th percentile (top earners) | $44,460 | $21.38 |
| Average (mean) | $33,640 | $16.17 |
Half of retail salespersons earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $2,536.67 |
| Semi-monthly (24 a year) | $1,268.33 |
| Biweekly (26 a year) | $1,170.77 |
| Weekly | $585.38 |
| Hourly | $14.64 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Retail Salesperson salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | $36,610 | 66,920 |
| Charlottesville, VA | $34,210 | 2,540 |
| Richmond, VA | $33,580 | 16,210 |
| Staunton-Stuarts Draft, VA | $33,440 | 1,520 |
| Harrisonburg, VA | $33,350 | 1,980 |
| Blacksburg-Christiansburg-Radford, VA | $31,780 | 1,690 |
| Kingsport-Bristol, TN-VA | $31,200 | 3,620 |
| Virginia Beach-Chesapeake-Norfolk, VA-NC | $30,820 | 20,890 |
| Winchester, VA-WV | $30,780 | 2,290 |
| Lynchburg, VA | $30,570 | 2,950 |
Highest-paying states for retail salespersons
| State | Median salary |
|---|---|
| Washington | $39,560 |
| District of Columbia | $38,500 |
| California | $38,440 |
| Colorado | $37,950 |
| Hawaii | $37,790 |
| New York | $37,720 |
| Vermont | $37,400 |
| Alaska | $37,290 |
| Oregon | $36,770 |
| Maine | $36,640 |
See Retail Salesperson pay in every state or the Virginia statewide figures.
Related jobs in Roanoke, VA
| Job | Median salary | Hourly |
|---|---|---|
| Cashier | $29,060 | $13.97 |
| Counter and Rental Clerks | $39,370 | $18.93 |
| Parts Salesperson | $38,350 | $18.44 |
| First-Line Supervisors of Retail Sales Workers | $45,690 | $21.96 |
| Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products | $62,950 | $30.27 |
| Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel | $58,930 | $28.33 |
| Insurance Sales Agent | $58,410 | $28.08 |
| Securities, Commodities, and Financial Services Sales Agents | $53,510 | $25.72 |
| First-Line Supervisors of Non-Retail Sales Workers | $87,630 | $42.13 |
| Real Estate Sales Agent | $47,450 | $22.81 |
| Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products | $92,830 | $44.63 |
| Sales Engineer | $102,010 | $49.05 |
| Advertising Sales Agent | $54,620 | $26.26 |
More: Sales and Related Occupations · all salaries in Roanoke, VA
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 41-2031. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a retail salesperson make in Roanoke, VA?
The median salary for retail salespersons in the Roanoke, VA metro area is $30,440 a year, or $14.64 an hour. Pay ranges from $26,540 for the lowest-paid 10% to $44,460 for the top 10%.
How much do the highest-paid retail salespersons make in Roanoke, VA?
The top 10% of retail salespersons in the Roanoke, VA metro area earn at least $44,460 a year. The top 25% earn $35,650 or more.
What is the starting pay for retail salespersons in Roanoke, VA?
Entry-level pay (the 10th percentile) is about $26,540 a year, and a quarter of retail salespersons earn $27,700 or less.
How many retail salespersons work in Roanoke, VA?
About 4,230 retail salespersons are employed in the Roanoke, VA metro area, not counting the self-employed.