Retail Salesperson salary in Wisconsin
Retail Salespersons in Wisconsin earn a median of $34,480 a year ($16.58 an hour), based on BLS data for 67,640 workers.
Pay ranges from $27,300 for the lowest-paid 10% to $47,870 for the top 10%. That is 3% lower than the national median of $35,410. Wisconsin ranks 25th of 51 states for retail salespersons pay. There are 23 retail salespersons per 1,000 jobs here — close to the national average. The average (mean) salary is $36,400, above the median because a few high earners pull it up.
Pay range for retail salespersons in Wisconsin
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $27,300 | $13.12 |
| 25th percentile | $29,100 | $13.99 |
| Median | $34,480 | $16.58 |
| 75th percentile | $37,810 | $18.18 |
| 90th percentile (top earners) | $47,870 | $23.02 |
| Average (mean) | $36,400 | $17.50 |
Half of retail salespersons earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $2,873.33 |
| Semi-monthly (24 a year) | $1,436.67 |
| Biweekly (26 a year) | $1,326.15 |
| Weekly | $663.08 |
| Hourly | $16.58 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Retail Salesperson salary in cities in Wisconsin
| Metro area | Median salary | Workers |
|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | $36,670 | 51,180 |
| Madison, WI | $35,830 | 8,330 |
| Sheboygan, WI | $35,370 | 1,210 |
| Duluth, MN-WI | $34,650 | 3,490 |
| Appleton, WI | $34,540 | 3,610 |
| Milwaukee-Waukesha, WI | $34,410 | 18,850 |
| Wausau, WI | $34,160 | 1,660 |
| Green Bay, WI | $34,090 | 4,120 |
| La Crosse-Onalaska, WI-MN | $34,090 | 2,290 |
| Eau Claire, WI | $34,000 | 2,650 |
| Janesville-Beloit, WI | $34,000 | 1,670 |
| Fond du Lac, WI | $33,640 | 1,040 |
| Kenosha, WI | $33,580 | 2,280 |
| Oshkosh-Neenah, WI | $32,690 | 1,800 |
| Racine-Mount Pleasant, WI | $30,970 | 2,340 |
Highest-paying states for retail salespersons
| State | Median salary |
|---|---|
| Washington | $39,560 |
| District of Columbia | $38,500 |
| California | $38,440 |
| Colorado | $37,950 |
| Hawaii | $37,790 |
| New York | $37,720 |
| Vermont | $37,400 |
| Alaska | $37,290 |
| Oregon | $36,770 |
| Maine | $36,640 |
Related jobs in Wisconsin
| Job | Median salary | Hourly |
|---|---|---|
| Cashier | $30,880 | $14.85 |
| Counter and Rental Clerks | $45,720 | $21.98 |
| Parts Salesperson | $45,380 | $21.82 |
| Gambling Change Persons and Booth Cashiers | $37,020 | $17.80 |
| Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products | $65,930 | $31.70 |
| Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel | $64,020 | $30.78 |
| First-Line Supervisors of Retail Sales Workers | $49,550 | $23.82 |
| Insurance Sales Agent | $79,450 | $38.20 |
| Securities, Commodities, and Financial Services Sales Agents | $74,010 | $35.58 |
| Real Estate Sales Agent | $58,120 | $27.94 |
| First-Line Supervisors of Non-Retail Sales Workers | $91,980 | $44.22 |
| Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products | $78,480 | $37.73 |
| Sales Engineer | $117,970 | $56.71 |
| Advertising Sales Agent | $63,270 | $30.42 |
More: Sales and Related Occupations · all salaries in Wisconsin
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 41-2031. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a retail salesperson make in Wisconsin?
The median salary for retail salespersons in Wisconsin is $34,480 a year, or $16.58 an hour. Pay ranges from $27,300 for the lowest-paid 10% to $47,870 for the top 10%.
How much do the highest-paid retail salespersons make in Wisconsin?
The top 10% of retail salespersons in Wisconsin earn at least $47,870 a year. The top 25% earn $37,810 or more.
What is the starting pay for retail salespersons in Wisconsin?
Entry-level pay (the 10th percentile) is about $27,300 a year, and a quarter of retail salespersons earn $29,100 or less.
How many retail salespersons work in Wisconsin?
About 67,640 retail salespersons are employed in Wisconsin, not counting the self-employed.