Retail Salesperson salary in La Crosse-Onalaska, WI-MN
Retail Salespersons in the La Crosse-Onalaska, WI-MN metro area earn a median of $34,090 a year ($16.39 an hour), based on BLS data for 2,290 workers.
Pay ranges from $26,180 for the lowest-paid 10% to $47,090 for the top 10%. That is 4% lower than the national median of $35,410. Pay here is 1% lower than the Wisconsin statewide median of $34,480. There are 27 retail salespersons per 1,000 jobs here — close to the national average. The average (mean) salary is $35,540, above the median because a few high earners pull it up.
Pay range for retail salespersons in La Crosse-Onalaska, WI-MN
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $26,180 | $12.59 |
| 25th percentile | $29,170 | $14.03 |
| Median | $34,090 | $16.39 |
| 75th percentile | $36,910 | $17.75 |
| 90th percentile (top earners) | $47,090 | $22.64 |
| Average (mean) | $35,540 | $17.09 |
Half of retail salespersons earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $2,840.83 |
| Semi-monthly (24 a year) | $1,420.42 |
| Biweekly (26 a year) | $1,311.15 |
| Weekly | $655.58 |
| Hourly | $16.39 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Retail Salesperson salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | $36,670 | 51,180 |
| Rochester, MN | $36,000 | 2,900 |
| Fargo, ND-MN | $35,860 | 4,160 |
| Madison, WI | $35,830 | 8,330 |
| Sheboygan, WI | $35,370 | 1,210 |
| Mankato, MN | $35,350 | 1,780 |
| St. Cloud, MN | $34,860 | 2,850 |
| Duluth, MN-WI | $34,650 | 3,490 |
| Sioux Falls, SD-MN | $34,600 | 5,960 |
| Appleton, WI | $34,540 | 3,610 |
| Grand Forks, ND-MN | $34,440 | 1,620 |
| Milwaukee-Waukesha, WI | $34,410 | 18,850 |
| Wausau, WI | $34,160 | 1,660 |
| Green Bay, WI | $34,090 | 4,120 |
| Eau Claire, WI | $34,000 | 2,650 |
| Janesville-Beloit, WI | $34,000 | 1,670 |
| Fond du Lac, WI | $33,640 | 1,040 |
| Kenosha, WI | $33,580 | 2,280 |
| Oshkosh-Neenah, WI | $32,690 | 1,800 |
| Racine-Mount Pleasant, WI | $30,970 | 2,340 |
Highest-paying states for retail salespersons
| State | Median salary |
|---|---|
| Washington | $39,560 |
| District of Columbia | $38,500 |
| California | $38,440 |
| Colorado | $37,950 |
| Hawaii | $37,790 |
| New York | $37,720 |
| Vermont | $37,400 |
| Alaska | $37,290 |
| Oregon | $36,770 |
| Maine | $36,640 |
See Retail Salesperson pay in every state or the Wisconsin statewide figures.
Related jobs in La Crosse-Onalaska, WI-MN
| Job | Median salary | Hourly |
|---|---|---|
| Cashier | $30,900 | $14.85 |
| Counter and Rental Clerks | $45,300 | $21.78 |
| Parts Salesperson | $45,150 | $21.71 |
| Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products | $62,110 | $29.86 |
| Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel | $61,430 | $29.53 |
| First-Line Supervisors of Retail Sales Workers | $48,760 | $23.44 |
| Securities, Commodities, and Financial Services Sales Agents | $59,580 | $28.64 |
| First-Line Supervisors of Non-Retail Sales Workers | $82,320 | $39.58 |
| Insurance Sales Agent | $80,300 | $38.61 |
| Real Estate Sales Agent | $52,050 | $25.03 |
| Sales Engineer | $118,760 | $57.10 |
| Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products | $65,470 | $31.48 |
More: Sales and Related Occupations · all salaries in La Crosse-Onalaska, WI-MN
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 41-2031. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a retail salesperson make in La Crosse-Onalaska, WI-MN?
The median salary for retail salespersons in the La Crosse-Onalaska, WI-MN metro area is $34,090 a year, or $16.39 an hour. Pay ranges from $26,180 for the lowest-paid 10% to $47,090 for the top 10%.
How much do the highest-paid retail salespersons make in La Crosse-Onalaska, WI-MN?
The top 10% of retail salespersons in the La Crosse-Onalaska, WI-MN metro area earn at least $47,090 a year. The top 25% earn $36,910 or more.
What is the starting pay for retail salespersons in La Crosse-Onalaska, WI-MN?
Entry-level pay (the 10th percentile) is about $26,180 a year, and a quarter of retail salespersons earn $29,170 or less.
How many retail salespersons work in La Crosse-Onalaska, WI-MN?
About 2,290 retail salespersons are employed in the La Crosse-Onalaska, WI-MN metro area, not counting the self-employed.