Marketing Manager salary in Rochester, NY
Marketing Managers in the Rochester, NY metro area earn a median of $149,440 a year ($71.85 an hour), based on BLS data for 1,470 workers.
Pay ranges from $83,990 for the lowest-paid 10% to $265,570 for the top 10%. That is 10% lower than the national median of $166,790. Pay here is 18% lower than the New York statewide median of $181,200. There are 3.0 marketing managers per 1,000 jobs here — close to the national average. The average (mean) salary is $159,150, above the median because a few high earners pull it up.
Pay range for marketing managers in Rochester, NY
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $83,990 | $40.38 |
| 25th percentile | $112,890 | $54.27 |
| Median | $149,440 | $71.85 |
| 75th percentile | $189,280 | $91.00 |
| 90th percentile (top earners) | $265,570 | $127.68 |
| Average (mean) | $159,150 | $76.52 |
Half of marketing managers earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $12,453.33 |
| Semi-monthly (24 a year) | $6,226.67 |
| Biweekly (26 a year) | $5,747.69 |
| Weekly | $2,873.85 |
| Hourly | $71.85 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Marketing Manager salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| New York-Newark-Jersey City, NY-NJ | $192,840 | 54,730 |
| Ithaca, NY | $167,480 | 70 |
| Kiryas Joel-Poughkeepsie-Newburgh, NY | $156,780 | 500 |
| Syracuse, NY | $155,360 | 660 |
| Glens Falls, NY | $154,960 | 100 |
| Albany-Schenectady-Troy, NY | $153,580 | 1,050 |
| Binghamton, NY | $150,020 | 150 |
| Buffalo-Cheektowaga, NY | $144,390 | 1,280 |
| Utica-Rome, NY | $143,660 | 170 |
| Elmira, NY | $141,720 | 40 |
| Kingston, NY | $127,400 | 90 |
Highest-paying states for marketing managers
| State | Median salary |
|---|---|
| Massachusetts | $212,020 |
| California | $193,620 |
| Virginia | $187,820 |
| Colorado | $182,730 |
| New York | $181,200 |
| New Jersey | $180,040 |
| District of Columbia | $177,170 |
| Minnesota | $173,300 |
| Washington | $172,270 |
| Connecticut | $169,240 |
See Marketing Manager pay in every state or the New York statewide figures.
Related jobs in Rochester, NY
| Job | Median salary | Hourly |
|---|---|---|
| Sales Manager | $165,140 | $79.40 |
| Public Relations Manager | $147,740 | $71.03 |
| Fundraising Manager | $147,680 | $71.00 |
| General and Operations Managers | $103,690 | $49.85 |
| Financial Manager | $167,800 | $80.67 |
| Computer and Information Systems Managers | $170,000 | $81.73 |
| Medical and Health Services Managers | $124,260 | $59.74 |
| Education Administrators, Kindergarten through Secondary | $105,820 | — |
| Social and Community Service Managers | $80,200 | $38.56 |
| Industrial Production Manager | $116,140 | $55.84 |
| Human Resources Manager | $146,990 | $70.67 |
| Architectural and Engineering Managers | $166,550 | $80.07 |
| Managers, All Other | $146,670 | $70.52 |
| Administrative Services Manager | $127,410 | $61.25 |
More: Management Occupations · all salaries in Rochester, NY
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 11-2021. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a marketing manager make in Rochester, NY?
The median salary for marketing managers in the Rochester, NY metro area is $149,440 a year, or $71.85 an hour. Pay ranges from $83,990 for the lowest-paid 10% to $265,570 for the top 10%.
How much do the highest-paid marketing managers make in Rochester, NY?
The top 10% of marketing managers in the Rochester, NY metro area earn at least $265,570 a year. The top 25% earn $189,280 or more.
What is the starting pay for marketing managers in Rochester, NY?
Entry-level pay (the 10th percentile) is about $83,990 a year, and a quarter of marketing managers earn $112,890 or less.
How many marketing managers work in Rochester, NY?
About 1,470 marketing managers are employed in the Rochester, NY metro area, not counting the self-employed.