Marketing Manager salary in Roanoke, VA
Marketing Managers in the Roanoke, VA metro area earn a median of $165,000 a year ($79.33 an hour), based on BLS data for 160 workers.
Pay ranges from $85,000 for the lowest-paid 10% to $244,680 for the top 10%. That is 1% lower than the national median of $166,790. Pay here is 12% lower than the Virginia statewide median of $187,820. There are 1.0 marketing managers per 1,000 jobs here — the job is less common than nationally (location quotient 0.40). The average (mean) salary is $160,300, close to the median.
Pay range for marketing managers in Roanoke, VA
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $85,000 | $40.87 |
| 25th percentile | $111,390 | $53.55 |
| Median | $165,000 | $79.33 |
| 75th percentile | $201,320 | $96.79 |
| 90th percentile (top earners) | $244,680 | $117.63 |
| Average (mean) | $160,300 | $77.07 |
Half of marketing managers earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $13,750 |
| Semi-monthly (24 a year) | $6,875 |
| Biweekly (26 a year) | $6,346.15 |
| Weekly | $3,173.08 |
| Hourly | $79.33 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Marketing Manager salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | $181,260 | 8,900 |
| Richmond, VA | $174,130 | 1,090 |
| Charlottesville, VA | $165,980 | 120 |
| Lynchburg, VA | $159,490 | 50 |
| Virginia Beach-Chesapeake-Norfolk, VA-NC | $155,300 | 610 |
| Harrisonburg, VA | $141,430 | 40 |
| Winchester, VA-WV | $139,900 | 80 |
| Kingsport-Bristol, TN-VA | $136,240 | 360 |
| Blacksburg-Christiansburg-Radford, VA | $119,420 | 50 |
Highest-paying states for marketing managers
| State | Median salary |
|---|---|
| Massachusetts | $212,020 |
| California | $193,620 |
| Virginia | $187,820 |
| Colorado | $182,730 |
| New York | $181,200 |
| New Jersey | $180,040 |
| District of Columbia | $177,170 |
| Minnesota | $173,300 |
| Washington | $172,270 |
| Connecticut | $169,240 |
See Marketing Manager pay in every state or the Virginia statewide figures.
Related jobs in Roanoke, VA
| Job | Median salary | Hourly |
|---|---|---|
| Sales Manager | $138,380 | $66.53 |
| Public Relations Manager | $134,320 | $64.58 |
| General and Operations Managers | $98,140 | $47.18 |
| Medical and Health Services Managers | $128,800 | $61.92 |
| Financial Manager | $158,030 | $75.97 |
| Education Administrators, Kindergarten through Secondary | $98,470 | — |
| Computer and Information Systems Managers | $164,910 | $79.28 |
| Managers, All Other | $133,010 | $63.95 |
| Construction Manager | $100,680 | $48.41 |
| Industrial Production Manager | $119,180 | $57.30 |
| Food Service Manager | $62,520 | $30.06 |
| Human Resources Manager | $137,510 | $66.11 |
| Architectural and Engineering Managers | $139,170 | $66.91 |
| Transportation, Storage, and Distribution Managers | $101,080 | $48.60 |
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 11-2021. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a marketing manager make in Roanoke, VA?
The median salary for marketing managers in the Roanoke, VA metro area is $165,000 a year, or $79.33 an hour. Pay ranges from $85,000 for the lowest-paid 10% to $244,680 for the top 10%.
How much do the highest-paid marketing managers make in Roanoke, VA?
The top 10% of marketing managers in the Roanoke, VA metro area earn at least $244,680 a year. The top 25% earn $201,320 or more.
What is the starting pay for marketing managers in Roanoke, VA?
Entry-level pay (the 10th percentile) is about $85,000 a year, and a quarter of marketing managers earn $111,390 or less.
How many marketing managers work in Roanoke, VA?
About 160 marketing managers are employed in the Roanoke, VA metro area, not counting the self-employed.