Personal Financial Advisor salary in Madison, WI
Personal Financial Advisors in the Madison, WI metro area earn a median of $126,000 a year ($60.58 an hour), based on BLS data for 590 workers.
Pay ranges from $52,490 for the lowest-paid 10% to $507,290 for the top 10%. That is 20% higher than the national median of $105,070. Pay here is 6% higher than the Wisconsin statewide median of $119,430. There are 1.5 personal financial advisors per 1,000 jobs here — close to the national average. The average (mean) salary is $188,120, above the median because a few high earners pull it up.
Pay range for personal financial advisors in Madison, WI
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $52,490 | $25.24 |
| 25th percentile | $77,740 | $37.38 |
| Median | $126,000 | $60.58 |
| 75th percentile | $216,270 | $103.98 |
| 90th percentile (top earners) | $507,290 | $243.89 |
| Average (mean) | $188,120 | $90.44 |
Half of personal financial advisors earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $10,500 |
| Semi-monthly (24 a year) | $5,250 |
| Biweekly (26 a year) | $4,846.15 |
| Weekly | $2,423.08 |
| Hourly | $60.58 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Personal Financial Advisor salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| Sheboygan, WI | $133,200 | 50 |
| Fond du Lac, WI | $127,360 | 50 |
| Milwaukee-Waukesha, WI | $125,810 | 2,150 |
| Racine-Mount Pleasant, WI | $121,840 | 80 |
| Green Bay, WI | $120,200 | 320 |
| Eau Claire, WI | $113,930 | 140 |
| Janesville-Beloit, WI | $113,480 | 60 |
| Oshkosh-Neenah, WI | $104,160 | 110 |
| La Crosse-Onalaska, WI-MN | $103,670 | 120 |
| Minneapolis-St. Paul-Bloomington, MN-WI | $103,410 | 4,150 |
| Kenosha, WI | $102,320 | 60 |
| Wausau, WI | $100,500 | 70 |
| Duluth, MN-WI | $80,480 | 110 |
Highest-paying states for personal financial advisors
| State | Median salary |
|---|---|
| New York | $166,400 |
| New Jersey | $158,570 |
| California | $130,330 |
| Connecticut | $129,720 |
| South Dakota | $128,720 |
| Massachusetts | $125,670 |
| Delaware | $125,050 |
| Oregon | $122,830 |
| Illinois | $120,130 |
| Wisconsin | $119,430 |
See Personal Financial Advisor pay in every state or the Wisconsin statewide figures.
Related jobs in Madison, WI
| Job | Median salary | Hourly |
|---|---|---|
| Accountants and Auditors | $81,130 | $39.01 |
| Financial and Investment Analysts | $103,750 | $49.88 |
| Loan Officer | $78,840 | $37.90 |
| Insurance Underwriter | $95,130 | $45.74 |
| Budget Analyst | $86,340 | $41.51 |
| Financial Specialists, All Other | $76,400 | $36.73 |
| Credit Analyst | $69,130 | $33.24 |
| Financial Examiner | $88,920 | $42.75 |
| Tax Preparer | $45,810 | $22.02 |
| Financial Risk Specialist | $100,350 | $48.25 |
| Property Appraisers and Assessors | $78,610 | $37.79 |
| Credit Counselor | $57,260 | $27.53 |
| Project Management Specialist | $98,990 | $47.59 |
| Management Analyst | $97,170 | $46.72 |
More: Business and Financial Operations Occupations · all salaries in Madison, WI
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 13-2052. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a personal financial advisor make in Madison, WI?
The median salary for personal financial advisors in the Madison, WI metro area is $126,000 a year, or $60.58 an hour. Pay ranges from $52,490 for the lowest-paid 10% to $507,290 for the top 10%.
How much do the highest-paid personal financial advisors make in Madison, WI?
The top 10% of personal financial advisors in the Madison, WI metro area earn at least $507,290 a year. The top 25% earn $216,270 or more.
What is the starting pay for personal financial advisors in Madison, WI?
Entry-level pay (the 10th percentile) is about $52,490 a year, and a quarter of personal financial advisors earn $77,740 or less.
How many personal financial advisors work in Madison, WI?
About 590 personal financial advisors are employed in the Madison, WI metro area, not counting the self-employed.