Marketing Manager salary in Waterloo-Cedar Falls, IA
Marketing Managers in the Waterloo-Cedar Falls, IA metro area earn a median of $114,940 a year ($55.26 an hour), based on BLS data for 80 workers.
Pay ranges from $74,350 for the lowest-paid 10% to $184,160 for the top 10%. That is 31% lower than the national median of $166,790. Pay here is 12% lower than the Iowa statewide median of $131,120. There are 0.95 marketing managers per 1,000 jobs here — the job is less common than nationally (location quotient 0.37). The average (mean) salary is $121,890, above the median because a few high earners pull it up.
Pay range for marketing managers in Waterloo-Cedar Falls, IA
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $74,350 | $35.74 |
| 25th percentile | $86,820 | $41.74 |
| Median | $114,940 | $55.26 |
| 75th percentile | $153,110 | $73.61 |
| 90th percentile (top earners) | $184,160 | $88.54 |
| Average (mean) | $121,890 | $58.60 |
Half of marketing managers earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $9,578.33 |
| Semi-monthly (24 a year) | $4,789.17 |
| Biweekly (26 a year) | $4,420.77 |
| Weekly | $2,210.38 |
| Hourly | $55.26 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Marketing Manager salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| Davenport-Moline-Rock Island, IA-IL | $141,300 | 370 |
| Des Moines-West Des Moines, IA | $135,140 | 950 |
| Cedar Rapids, IA | $133,330 | 250 |
| Ames, IA | $132,050 | 110 |
| Dubuque, IA | $127,280 | 90 |
| Sioux City, IA-NE-SD | $119,410 | 50 |
| Iowa City, IA | $118,850 | 80 |
| Omaha, NE-IA | $112,870 | 1,280 |
Highest-paying states for marketing managers
| State | Median salary |
|---|---|
| Massachusetts | $212,020 |
| California | $193,620 |
| Virginia | $187,820 |
| Colorado | $182,730 |
| New York | $181,200 |
| New Jersey | $180,040 |
| District of Columbia | $177,170 |
| Minnesota | $173,300 |
| Washington | $172,270 |
| Connecticut | $169,240 |
See Marketing Manager pay in every state or the Iowa statewide figures.
Related jobs in Waterloo-Cedar Falls, IA
| Job | Median salary | Hourly |
|---|---|---|
| Sales Manager | $125,050 | $60.12 |
| General and Operations Managers | $82,400 | $39.62 |
| Financial Manager | $125,690 | $60.43 |
| Medical and Health Services Managers | $103,330 | $49.68 |
| Social and Community Service Managers | $59,820 | $28.76 |
| Education Administrators, Postsecondary | $85,060 | $40.90 |
| Industrial Production Manager | $102,810 | $49.43 |
| Education Administrators, Kindergarten through Secondary | $103,180 | — |
| Managers, All Other | $99,530 | $47.85 |
| Transportation, Storage, and Distribution Managers | $91,250 | $43.87 |
| Facilities Manager | $95,470 | $45.90 |
| Computer and Information Systems Managers | $132,210 | $63.56 |
| Chief Executive | $199,010 | $95.68 |
| Construction Manager | $92,100 | $44.28 |
More: Management Occupations · all salaries in Waterloo-Cedar Falls, IA
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 11-2021. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a marketing manager make in Waterloo-Cedar Falls, IA?
The median salary for marketing managers in the Waterloo-Cedar Falls, IA metro area is $114,940 a year, or $55.26 an hour. Pay ranges from $74,350 for the lowest-paid 10% to $184,160 for the top 10%.
How much do the highest-paid marketing managers make in Waterloo-Cedar Falls, IA?
The top 10% of marketing managers in the Waterloo-Cedar Falls, IA metro area earn at least $184,160 a year. The top 25% earn $153,110 or more.
What is the starting pay for marketing managers in Waterloo-Cedar Falls, IA?
Entry-level pay (the 10th percentile) is about $74,350 a year, and a quarter of marketing managers earn $86,820 or less.
How many marketing managers work in Waterloo-Cedar Falls, IA?
About 80 marketing managers are employed in the Waterloo-Cedar Falls, IA metro area, not counting the self-employed.