Marketing Manager salary in Waco, TX
Marketing Managers in the Waco, TX metro area earn a median of $126,880 a year ($61.00 an hour), based on BLS data for 270 workers.
Pay ranges from $72,800 for the lowest-paid 10% to $234,090 for the top 10%. That is 24% lower than the national median of $166,790. Pay here is 14% lower than the Texas statewide median of $147,880. There are 2.1 marketing managers per 1,000 jobs here — close to the national average. The average (mean) salary is $143,910, above the median because a few high earners pull it up.
Pay range for marketing managers in Waco, TX
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $72,800 | $35.00 |
| 25th percentile | $90,100 | $43.32 |
| Median | $126,880 | $61.00 |
| 75th percentile | $170,090 | $81.78 |
| 90th percentile (top earners) | $234,090 | $112.54 |
| Average (mean) | $143,910 | $69.19 |
Half of marketing managers earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $10,573.33 |
| Semi-monthly (24 a year) | $5,286.67 |
| Biweekly (26 a year) | $4,880 |
| Weekly | $2,440 |
| Hourly | $61.00 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Marketing Manager salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| Austin-Round Rock-San Marcos, TX | $164,920 | 7,170 |
| Dallas-Fort Worth-Arlington, TX | $155,460 | 16,320 |
| Houston-Pasadena-The Woodlands, TX | $153,030 | 8,930 |
| Midland, TX | $149,510 | 290 |
| Sherman-Denison, TX | $139,040 | 110 |
| Odessa, TX | $133,420 | 80 |
| San Antonio-New Braunfels, TX | $131,800 | 2,900 |
| Tyler, TX | $130,200 | 160 |
| Beaumont-Port Arthur, TX | $129,500 | 230 |
| San Angelo, TX | $128,830 | 60 |
| Longview, TX | $124,360 | 150 |
| Killeen-Temple, TX | $122,220 | 240 |
| Corpus Christi, TX | $121,990 | 300 |
| College Station-Bryan, TX | $121,780 | 230 |
| Amarillo, TX | $119,140 | 200 |
| Lubbock, TX | $118,550 | 200 |
| El Paso, TX | $114,160 | 490 |
| McAllen-Edinburg-Mission, TX | $113,360 | 310 |
| Brownsville-Harlingen, TX | $113,220 | 140 |
| Laredo, TX | $112,680 | 100 |
| Abilene, TX | $109,100 | 140 |
| Wichita Falls, TX | $108,620 | 60 |
| Texarkana, TX-AR | $99,790 | 50 |
| Victoria, TX | $99,440 | 40 |
Highest-paying states for marketing managers
| State | Median salary |
|---|---|
| Massachusetts | $212,020 |
| California | $193,620 |
| Virginia | $187,820 |
| Colorado | $182,730 |
| New York | $181,200 |
| New Jersey | $180,040 |
| District of Columbia | $177,170 |
| Minnesota | $173,300 |
| Washington | $172,270 |
| Connecticut | $169,240 |
See Marketing Manager pay in every state or the Texas statewide figures.
Related jobs in Waco, TX
| Job | Median salary | Hourly |
|---|---|---|
| Sales Manager | $117,820 | $56.64 |
| Public Relations Manager | $98,850 | $47.53 |
| General and Operations Managers | $92,990 | $44.71 |
| Medical and Health Services Managers | $104,840 | $50.41 |
| Financial Manager | $134,010 | $64.43 |
| Managers, All Other | $102,170 | $49.12 |
| Education Administrators, Kindergarten through Secondary | $82,950 | — |
| Construction Manager | $90,760 | $43.64 |
| Computer and Information Systems Managers | $141,810 | $68.18 |
| Food Service Manager | $55,390 | $26.63 |
| Property, Real Estate, and Community Association Managers | $59,630 | $28.67 |
| Industrial Production Manager | $123,200 | $59.23 |
| Transportation, Storage, and Distribution Managers | $91,380 | $43.94 |
| Administrative Services Manager | $102,320 | $49.19 |
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 11-2021. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a marketing manager make in Waco, TX?
The median salary for marketing managers in the Waco, TX metro area is $126,880 a year, or $61.00 an hour. Pay ranges from $72,800 for the lowest-paid 10% to $234,090 for the top 10%.
How much do the highest-paid marketing managers make in Waco, TX?
The top 10% of marketing managers in the Waco, TX metro area earn at least $234,090 a year. The top 25% earn $170,090 or more.
What is the starting pay for marketing managers in Waco, TX?
Entry-level pay (the 10th percentile) is about $72,800 a year, and a quarter of marketing managers earn $90,100 or less.
How many marketing managers work in Waco, TX?
About 270 marketing managers are employed in the Waco, TX metro area, not counting the self-employed.