Marketing Manager salary in Springfield, MA
Marketing Managers in the Springfield, MA metro area earn a median of $181,070 a year ($87.05 an hour), based on BLS data for 290 workers.
Pay ranges from $86,170 for the lowest-paid 10% to $282,370 for the top 10%. That is 9% higher than the national median of $166,790. Pay here is 15% lower than the Massachusetts statewide median of $212,020. There are 1.4 marketing managers per 1,000 jobs here — the job is less common than nationally (location quotient 0.56). The average (mean) salary is $180,770, close to the median.
Pay range for marketing managers in Springfield, MA
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $86,170 | $41.43 |
| 25th percentile | $134,110 | $64.48 |
| Median | $181,070 | $87.05 |
| 75th percentile | $210,990 | $101.44 |
| 90th percentile (top earners) | $282,370 | $135.76 |
| Average (mean) | $180,770 | $86.91 |
Half of marketing managers earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $15,089.17 |
| Semi-monthly (24 a year) | $7,544.58 |
| Biweekly (26 a year) | $6,964.23 |
| Weekly | $3,482.12 |
| Hourly | $87.05 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Marketing Manager salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| Boston-Cambridge-Newton, MA-NH | $213,910 | 11,940 |
| Worcester, MA | $199,280 | 590 |
| Pittsfield, MA | $171,620 | 80 |
| Amherst Town-Northampton, MA | $161,020 | 110 |
| Barnstable Town, MA | $157,490 | 90 |
Highest-paying states for marketing managers
| State | Median salary |
|---|---|
| Massachusetts | $212,020 |
| California | $193,620 |
| Virginia | $187,820 |
| Colorado | $182,730 |
| New York | $181,200 |
| New Jersey | $180,040 |
| District of Columbia | $177,170 |
| Minnesota | $173,300 |
| Washington | $172,270 |
| Connecticut | $169,240 |
See Marketing Manager pay in every state or the Massachusetts statewide figures.
Related jobs in Springfield, MA
| Job | Median salary | Hourly |
|---|---|---|
| Sales Manager | $149,990 | $72.11 |
| Fundraising Manager | $124,290 | $59.75 |
| Public Relations Manager | $128,850 | $61.95 |
| General and Operations Managers | $106,390 | $51.15 |
| Medical and Health Services Managers | $124,820 | $60.01 |
| Financial Manager | $175,950 | $84.59 |
| Education Administrators, Kindergarten through Secondary | $106,210 | — |
| Social and Community Service Managers | $79,450 | $38.20 |
| Computer and Information Systems Managers | $164,030 | $78.86 |
| Education Administrators, Postsecondary | $107,050 | $51.47 |
| Construction Manager | $132,590 | $63.75 |
| Administrative Services Manager | $101,630 | $48.86 |
| Property, Real Estate, and Community Association Managers | $89,660 | $43.11 |
| Managers, All Other | $157,840 | $75.89 |
More: Management Occupations · all salaries in Springfield, MA
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 11-2021. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a marketing manager make in Springfield, MA?
The median salary for marketing managers in the Springfield, MA metro area is $181,070 a year, or $87.05 an hour. Pay ranges from $86,170 for the lowest-paid 10% to $282,370 for the top 10%.
How much do the highest-paid marketing managers make in Springfield, MA?
The top 10% of marketing managers in the Springfield, MA metro area earn at least $282,370 a year. The top 25% earn $210,990 or more.
What is the starting pay for marketing managers in Springfield, MA?
Entry-level pay (the 10th percentile) is about $86,170 a year, and a quarter of marketing managers earn $134,110 or less.
How many marketing managers work in Springfield, MA?
About 290 marketing managers are employed in the Springfield, MA metro area, not counting the self-employed.