Marketing Manager salary in Santa Maria-Santa Barbara, CA
Marketing Managers in the Santa Maria-Santa Barbara, CA metro area earn a median of $170,920 a year ($82.17 an hour), based on BLS data for 340 workers.
Pay ranges from $94,330 for the lowest-paid 10% to $299,310 for the top 10%. That is 2% higher than the national median of $166,790. Pay here is 12% lower than the California statewide median of $193,620. There are 1.7 marketing managers per 1,000 jobs here — the job is less common than nationally (location quotient 0.67). The average (mean) salary is $181,920, above the median because a few high earners pull it up.
Pay range for marketing managers in Santa Maria-Santa Barbara, CA
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $94,330 | $45.35 |
| 25th percentile | $118,680 | $57.06 |
| Median | $170,920 | $82.17 |
| 75th percentile | $224,240 | $107.81 |
| 90th percentile (top earners) | $299,310 | $143.90 |
| Average (mean) | $181,920 | $87.46 |
Half of marketing managers earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $14,243.33 |
| Semi-monthly (24 a year) | $7,121.67 |
| Biweekly (26 a year) | $6,573.85 |
| Weekly | $3,286.92 |
| Hourly | $82.17 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Buying a home? On a $170,920 salary, see how much house you can afford in California at today's mortgage rates, or work out a payment with the mortgage calculator.
Marketing Manager salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | $231,370 | 7,300 |
| San Francisco-Oakland-Fremont, CA | $220,480 | 11,170 |
| San Diego-Chula Vista-Carlsbad, CA | $174,840 | 3,790 |
| Los Angeles-Long Beach-Anaheim, CA | $171,900 | 18,550 |
| Oxnard-Thousand Oaks-Ventura, CA | $169,540 | 620 |
| Santa Cruz-Watsonville, CA | $168,980 | 150 |
| Sacramento-Roseville-Folsom, CA | $164,270 | 1,610 |
| Napa, CA | $163,870 | 120 |
| Redding, CA | $161,910 | 70 |
| Santa Rosa-Petaluma, CA | $161,720 | 300 |
| Vallejo, CA | $161,560 | 120 |
| Modesto, CA | $160,520 | 160 |
| San Luis Obispo-Paso Robles, CA | $160,490 | 120 |
| Riverside-San Bernardino-Ontario, CA | $157,670 | 1,840 |
| Salinas, CA | $155,940 | 130 |
| Stockton-Lodi, CA | $153,830 | 230 |
| Bakersfield-Delano, CA | $149,960 | 240 |
| Merced, CA | $148,670 | 50 |
| Visalia, CA | $140,040 | 100 |
| Fresno, CA | $139,990 | 430 |
| Chico, CA | $139,830 | 60 |
| Hanford-Corcoran, CA | $135,200 | 30 |
| Yuba City, CA | $130,000 | 40 |
Highest-paying states for marketing managers
| State | Median salary |
|---|---|
| Massachusetts | $212,020 |
| California | $193,620 |
| Virginia | $187,820 |
| Colorado | $182,730 |
| New York | $181,200 |
| New Jersey | $180,040 |
| District of Columbia | $177,170 |
| Minnesota | $173,300 |
| Washington | $172,270 |
| Connecticut | $169,240 |
See Marketing Manager pay in every state or the California statewide figures.
Related jobs in Santa Maria-Santa Barbara, CA
| Job | Median salary | Hourly |
|---|---|---|
| Sales Manager | $107,200 | $51.54 |
| Fundraising Manager | $153,940 | $74.01 |
| Public Relations Manager | $153,010 | $73.56 |
| General and Operations Managers | $111,390 | $53.55 |
| Managers, All Other | $167,090 | $80.33 |
| Financial Manager | $164,270 | $78.98 |
| Medical and Health Services Managers | $130,290 | $62.64 |
| Computer and Information Systems Managers | $207,760 | $99.89 |
| Property, Real Estate, and Community Association Managers | $75,750 | $36.42 |
| Food Service Manager | $78,570 | $37.77 |
| Social and Community Service Managers | $79,920 | $38.42 |
| Administrative Services Manager | $106,790 | $51.34 |
| Chief Executive | $195,650 | $94.06 |
| Education Administrators, Kindergarten through Secondary | $159,950 | — |
More: Management Occupations · all salaries in Santa Maria-Santa Barbara, CA
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 11-2021. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a marketing manager make in Santa Maria-Santa Barbara, CA?
The median salary for marketing managers in the Santa Maria-Santa Barbara, CA metro area is $170,920 a year, or $82.17 an hour. Pay ranges from $94,330 for the lowest-paid 10% to $299,310 for the top 10%.
How much do the highest-paid marketing managers make in Santa Maria-Santa Barbara, CA?
The top 10% of marketing managers in the Santa Maria-Santa Barbara, CA metro area earn at least $299,310 a year. The top 25% earn $224,240 or more.
What is the starting pay for marketing managers in Santa Maria-Santa Barbara, CA?
Entry-level pay (the 10th percentile) is about $94,330 a year, and a quarter of marketing managers earn $118,680 or less.
How many marketing managers work in Santa Maria-Santa Barbara, CA?
About 340 marketing managers are employed in the Santa Maria-Santa Barbara, CA metro area, not counting the self-employed.