Marketing Manager salary in Bakersfield-Delano, CA
Marketing Managers in the Bakersfield-Delano, CA metro area earn a median of $149,960 a year ($72.10 an hour), based on BLS data for 240 workers.
Pay ranges from $87,740 for the lowest-paid 10% to $271,050 for the top 10%. That is 10% lower than the national median of $166,790. Pay here is 23% lower than the California statewide median of $193,620. There are 0.71 marketing managers per 1,000 jobs here — the job is less common than nationally (location quotient 0.28). The average (mean) salary is $163,630, above the median because a few high earners pull it up.
Pay range for marketing managers in Bakersfield-Delano, CA
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $87,740 | $42.18 |
| 25th percentile | $113,810 | $54.72 |
| Median | $149,960 | $72.10 |
| 75th percentile | $199,640 | $95.98 |
| 90th percentile (top earners) | $271,050 | $130.31 |
| Average (mean) | $163,630 | $78.67 |
Half of marketing managers earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $12,496.67 |
| Semi-monthly (24 a year) | $6,248.33 |
| Biweekly (26 a year) | $5,767.69 |
| Weekly | $2,883.85 |
| Hourly | $72.10 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Marketing Manager salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | $231,370 | 7,300 |
| San Francisco-Oakland-Fremont, CA | $220,480 | 11,170 |
| San Diego-Chula Vista-Carlsbad, CA | $174,840 | 3,790 |
| Los Angeles-Long Beach-Anaheim, CA | $171,900 | 18,550 |
| Santa Maria-Santa Barbara, CA | $170,920 | 340 |
| Oxnard-Thousand Oaks-Ventura, CA | $169,540 | 620 |
| Santa Cruz-Watsonville, CA | $168,980 | 150 |
| Sacramento-Roseville-Folsom, CA | $164,270 | 1,610 |
| Napa, CA | $163,870 | 120 |
| Redding, CA | $161,910 | 70 |
| Santa Rosa-Petaluma, CA | $161,720 | 300 |
| Vallejo, CA | $161,560 | 120 |
| Modesto, CA | $160,520 | 160 |
| San Luis Obispo-Paso Robles, CA | $160,490 | 120 |
| Riverside-San Bernardino-Ontario, CA | $157,670 | 1,840 |
| Salinas, CA | $155,940 | 130 |
| Stockton-Lodi, CA | $153,830 | 230 |
| Merced, CA | $148,670 | 50 |
| Visalia, CA | $140,040 | 100 |
| Fresno, CA | $139,990 | 430 |
| Chico, CA | $139,830 | 60 |
| Hanford-Corcoran, CA | $135,200 | 30 |
| Yuba City, CA | $130,000 | 40 |
Highest-paying states for marketing managers
| State | Median salary |
|---|---|
| Massachusetts | $212,020 |
| California | $193,620 |
| Virginia | $187,820 |
| Colorado | $182,730 |
| New York | $181,200 |
| New Jersey | $180,040 |
| District of Columbia | $177,170 |
| Minnesota | $173,300 |
| Washington | $172,270 |
| Connecticut | $169,240 |
See Marketing Manager pay in every state or the California statewide figures.
Related jobs in Bakersfield-Delano, CA
| Job | Median salary | Hourly |
|---|---|---|
| Sales Manager | $98,270 | $47.24 |
| Fundraising Manager | $130,340 | $62.66 |
| Public Relations Manager | $137,200 | $65.96 |
| General and Operations Managers | $104,460 | $50.22 |
| Medical and Health Services Managers | $132,670 | $63.78 |
| Financial Manager | $153,030 | $73.57 |
| Education Administrators, Kindergarten through Secondary | $154,410 | — |
| Managers, All Other | $145,690 | $70.04 |
| Construction Manager | $127,890 | $61.49 |
| Administrative Services Manager | $101,780 | $48.94 |
| Social and Community Service Managers | $75,600 | $36.35 |
| Transportation, Storage, and Distribution Managers | $95,510 | $45.92 |
| Property, Real Estate, and Community Association Managers | $63,700 | $30.62 |
| Computer and Information Systems Managers | $164,470 | $79.07 |
More: Management Occupations · all salaries in Bakersfield-Delano, CA
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 11-2021. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a marketing manager make in Bakersfield-Delano, CA?
The median salary for marketing managers in the Bakersfield-Delano, CA metro area is $149,960 a year, or $72.10 an hour. Pay ranges from $87,740 for the lowest-paid 10% to $271,050 for the top 10%.
How much do the highest-paid marketing managers make in Bakersfield-Delano, CA?
The top 10% of marketing managers in the Bakersfield-Delano, CA metro area earn at least $271,050 a year. The top 25% earn $199,640 or more.
What is the starting pay for marketing managers in Bakersfield-Delano, CA?
Entry-level pay (the 10th percentile) is about $87,740 a year, and a quarter of marketing managers earn $113,810 or less.
How many marketing managers work in Bakersfield-Delano, CA?
About 240 marketing managers are employed in the Bakersfield-Delano, CA metro area, not counting the self-employed.