Marketing Manager salary in Bowling Green, KY
Marketing Managers in the Bowling Green, KY metro area earn a median of $107,440 a year ($51.66 an hour), based on BLS data for 80 workers.
Pay ranges from $68,230 for the lowest-paid 10% to $195,970 for the top 10%. That is 36% lower than the national median of $166,790. Pay here is 17% lower than the Kentucky statewide median of $128,930. There are 0.98 marketing managers per 1,000 jobs here — the job is less common than nationally (location quotient 0.39). The average (mean) salary is $126,510, above the median because a few high earners pull it up.
Pay range for marketing managers in Bowling Green, KY
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $68,230 | $32.80 |
| 25th percentile | $81,340 | $39.11 |
| Median | $107,440 | $51.66 |
| 75th percentile | $137,410 | $66.06 |
| 90th percentile (top earners) | $195,970 | $94.22 |
| Average (mean) | $126,510 | $60.82 |
Half of marketing managers earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $8,953.33 |
| Semi-monthly (24 a year) | $4,476.67 |
| Biweekly (26 a year) | $4,132.31 |
| Weekly | $2,066.15 |
| Hourly | $51.66 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Marketing Manager salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| Cincinnati, OH-KY-IN | $145,770 | 2,730 |
| Louisville/Jefferson County, KY-IN | $136,350 | 920 |
| Elizabethtown, KY | $133,220 | 50 |
| Lexington-Fayette, KY | $127,040 | 330 |
| Owensboro, KY | $124,040 | 30 |
| Clarksville, TN-KY | $113,520 | 70 |
| Huntington-Ashland, WV-KY-OH | $106,640 | 70 |
Highest-paying states for marketing managers
| State | Median salary |
|---|---|
| Massachusetts | $212,020 |
| California | $193,620 |
| Virginia | $187,820 |
| Colorado | $182,730 |
| New York | $181,200 |
| New Jersey | $180,040 |
| District of Columbia | $177,170 |
| Minnesota | $173,300 |
| Washington | $172,270 |
| Connecticut | $169,240 |
See Marketing Manager pay in every state or the Kentucky statewide figures.
Related jobs in Bowling Green, KY
| Job | Median salary | Hourly |
|---|---|---|
| Sales Manager | $126,460 | $60.80 |
| General and Operations Managers | $71,170 | $34.22 |
| Industrial Production Manager | $125,170 | $60.18 |
| Medical and Health Services Managers | $94,090 | $45.24 |
| Financial Manager | $119,110 | $57.27 |
| Education Administrators, Kindergarten through Secondary | $100,700 | — |
| Construction Manager | $101,400 | $48.75 |
| Administrative Services Manager | $114,990 | $55.28 |
| Property, Real Estate, and Community Association Managers | $52,790 | $25.38 |
| Computer and Information Systems Managers | $126,940 | $61.03 |
| Social and Community Service Managers | $63,490 | $30.53 |
| Chief Executive | $164,080 | $78.89 |
| Human Resources Manager | $118,420 | $56.93 |
| Transportation, Storage, and Distribution Managers | $97,160 | $46.71 |
More: Management Occupations · all salaries in Bowling Green, KY
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 11-2021. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a marketing manager make in Bowling Green, KY?
The median salary for marketing managers in the Bowling Green, KY metro area is $107,440 a year, or $51.66 an hour. Pay ranges from $68,230 for the lowest-paid 10% to $195,970 for the top 10%.
How much do the highest-paid marketing managers make in Bowling Green, KY?
The top 10% of marketing managers in the Bowling Green, KY metro area earn at least $195,970 a year. The top 25% earn $137,410 or more.
What is the starting pay for marketing managers in Bowling Green, KY?
Entry-level pay (the 10th percentile) is about $68,230 a year, and a quarter of marketing managers earn $81,340 or less.
How many marketing managers work in Bowling Green, KY?
About 80 marketing managers are employed in the Bowling Green, KY metro area, not counting the self-employed.