Retail Salesperson salary in Santa Rosa-Petaluma, CA
Retail Salespersons in the Santa Rosa-Petaluma, CA metro area earn a median of $39,570 a year ($19.02 an hour), based on BLS data for 5,720 workers.
Pay ranges from $37,110 for the lowest-paid 10% to $55,260 for the top 10%. That is 12% higher than the national median of $35,410. Pay here is 3% higher than the California statewide median of $38,440. There are 28 retail salespersons per 1,000 jobs here — close to the national average. The average (mean) salary is $44,180, above the median because a few high earners pull it up.
Pay range for retail salespersons in Santa Rosa-Petaluma, CA
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $37,110 | $17.84 |
| 25th percentile | $37,940 | $18.24 |
| Median | $39,570 | $19.02 |
| 75th percentile | $45,740 | $21.99 |
| 90th percentile (top earners) | $55,260 | $26.57 |
| Average (mean) | $44,180 | $21.24 |
Half of retail salespersons earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $3,297.50 |
| Semi-monthly (24 a year) | $1,648.75 |
| Biweekly (26 a year) | $1,521.92 |
| Weekly | $760.96 |
| Hourly | $19.02 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Retail Salesperson salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | $44,220 | 18,340 |
| San Francisco-Oakland-Fremont, CA | $43,850 | 39,460 |
| Napa, CA | $40,780 | 2,150 |
| Santa Cruz-Watsonville, CA | $38,620 | 2,430 |
| Vallejo, CA | $38,420 | 4,110 |
| Sacramento-Roseville-Folsom, CA | $38,100 | 22,970 |
| Salinas, CA | $37,970 | 4,110 |
| Hanford-Corcoran, CA | $37,900 | 920 |
| San Diego-Chula Vista-Carlsbad, CA | $37,810 | 34,390 |
| San Luis Obispo-Paso Robles, CA | $37,780 | 3,390 |
| Merced, CA | $37,740 | 1,480 |
| Los Angeles-Long Beach-Anaheim, CA | $37,700 | 130,650 |
| Stockton-Lodi, CA | $37,660 | 5,680 |
| Modesto, CA | $37,430 | 5,140 |
| Yuba City, CA | $37,310 | 1,080 |
| Santa Maria-Santa Barbara, CA | $37,200 | 4,490 |
| Oxnard-Thousand Oaks-Ventura, CA | $36,880 | 8,270 |
| Riverside-San Bernardino-Ontario, CA | $36,720 | 41,270 |
| Chico, CA | $36,680 | 2,010 |
| Fresno, CA | $36,460 | 9,290 |
| Redding, CA | $36,450 | 1,880 |
| Bakersfield-Delano, CA | $36,320 | 6,050 |
| Visalia, CA | $35,990 | 3,920 |
| El Centro, CA | $35,490 | 1,900 |
Highest-paying states for retail salespersons
| State | Median salary |
|---|---|
| Washington | $39,560 |
| District of Columbia | $38,500 |
| California | $38,440 |
| Colorado | $37,950 |
| Hawaii | $37,790 |
| New York | $37,720 |
| Vermont | $37,400 |
| Alaska | $37,290 |
| Oregon | $36,770 |
| Maine | $36,640 |
See Retail Salesperson pay in every state or the California statewide figures.
Related jobs in Santa Rosa-Petaluma, CA
| Job | Median salary | Hourly |
|---|---|---|
| Cashier | $38,440 | $18.48 |
| Counter and Rental Clerks | $45,780 | $22.01 |
| Parts Salesperson | $48,410 | $23.27 |
| Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products | $79,350 | $38.15 |
| First-Line Supervisors of Retail Sales Workers | $58,190 | $27.98 |
| Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel | $66,890 | $32.16 |
| Demonstrators and Product Promoters | $45,540 | $21.90 |
| Securities, Commodities, and Financial Services Sales Agents | $72,490 | $34.85 |
| Insurance Sales Agent | $79,680 | $38.31 |
| First-Line Supervisors of Non-Retail Sales Workers | $82,510 | $39.67 |
| Sales and Related Workers, All Other | $57,140 | $27.47 |
| Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products | $131,890 | $63.41 |
| Advertising Sales Agent | $64,690 | $31.10 |
| Sales Engineer | $97,800 | $47.02 |
More: Sales and Related Occupations · all salaries in Santa Rosa-Petaluma, CA
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 41-2031. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a retail salesperson make in Santa Rosa-Petaluma, CA?
The median salary for retail salespersons in the Santa Rosa-Petaluma, CA metro area is $39,570 a year, or $19.02 an hour. Pay ranges from $37,110 for the lowest-paid 10% to $55,260 for the top 10%.
How much do the highest-paid retail salespersons make in Santa Rosa-Petaluma, CA?
The top 10% of retail salespersons in the Santa Rosa-Petaluma, CA metro area earn at least $55,260 a year. The top 25% earn $45,740 or more.
What is the starting pay for retail salespersons in Santa Rosa-Petaluma, CA?
Entry-level pay (the 10th percentile) is about $37,110 a year, and a quarter of retail salespersons earn $37,940 or less.
How many retail salespersons work in Santa Rosa-Petaluma, CA?
About 5,720 retail salespersons are employed in the Santa Rosa-Petaluma, CA metro area, not counting the self-employed.