Public Relations Specialist salary in Sioux Falls, SD-MN
Public Relations Specialists in the Sioux Falls, SD-MN metro area earn a median of $61,050 a year ($29.35 an hour), based on BLS data for 60 workers.
Pay ranges from $45,510 for the lowest-paid 10% to $105,850 for the top 10%. That is 18% lower than the national median of $74,750. Pay here is 5% lower than the South Dakota statewide median of $64,520. There are 0.35 public relations specialists per 1,000 jobs here — the job is less common than nationally (location quotient 0.19). The average (mean) salary is $71,630, above the median because a few high earners pull it up.
Pay range for public relations specialists in Sioux Falls, SD-MN
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $45,510 | $21.88 |
| 25th percentile | $55,990 | $26.92 |
| Median | $61,050 | $29.35 |
| 75th percentile | $84,410 | $40.58 |
| 90th percentile (top earners) | $105,850 | $50.89 |
| Average (mean) | $71,630 | $34.44 |
Half of public relations specialists earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $5,087.50 |
| Semi-monthly (24 a year) | $2,543.75 |
| Biweekly (26 a year) | $2,348.08 |
| Weekly | $1,174.04 |
| Hourly | $29.35 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Public Relations Specialist salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| Rapid City, SD | $81,330 | 40 |
| Rochester, MN | $74,830 | 240 |
| Minneapolis-St. Paul-Bloomington, MN-WI | $73,780 | 6,170 |
| Fargo, ND-MN | $68,950 | 240 |
| Sioux City, IA-NE-SD | $64,770 | 60 |
| La Crosse-Onalaska, WI-MN | $64,130 | 100 |
| Mankato, MN | $63,740 | 100 |
| Grand Forks, ND-MN | $63,040 | 110 |
| St. Cloud, MN | $59,750 | 170 |
| Duluth, MN-WI | $56,110 | 270 |
Highest-paying states for public relations specialists
| State | Median salary |
|---|---|
| District of Columbia | $102,740 |
| Washington | $87,470 |
| California | $85,030 |
| Connecticut | $84,990 |
| New York | $81,250 |
| Colorado | $80,680 |
| Virginia | $80,380 |
| New Jersey | $80,130 |
| Massachusetts | $79,660 |
| Maryland | $79,560 |
See Public Relations Specialist pay in every state or the South Dakota statewide figures.
Related jobs in Sioux Falls, SD-MN
| Job | Median salary | Hourly |
|---|---|---|
| Interpreters and Translators | $53,140 | $25.55 |
| Broadcast Announcers and Radio Disc Jockeys | $45,380 | $21.82 |
| Editor | $62,310 | $29.96 |
| Coaches and Scouts | $36,420 | — |
| Graphic Designer | $50,030 | $24.05 |
| Merchandise Displayers and Window Trimmers | $43,040 | $20.69 |
| Choreographer | $36,220 | $17.41 |
| Interior Designer | $68,200 | $32.79 |
| Producers and Directors | $60,130 | $28.91 |
| Commercial and Industrial Designers | $58,310 | $28.03 |
| Floral Designer | $36,860 | $17.72 |
| Photographer | $45,760 | $22.00 |
| Umpires, Referees, and Other Sports Officials | $35,860 | — |
| Disc Jockeys, Except Radio | — | $27.27 |
More: Arts, Design, Entertainment, Sports, and Media Occupations · all salaries in Sioux Falls, SD-MN
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 27-3031. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a public relations specialist make in Sioux Falls, SD-MN?
The median salary for public relations specialists in the Sioux Falls, SD-MN metro area is $61,050 a year, or $29.35 an hour. Pay ranges from $45,510 for the lowest-paid 10% to $105,850 for the top 10%.
How much do the highest-paid public relations specialists make in Sioux Falls, SD-MN?
The top 10% of public relations specialists in the Sioux Falls, SD-MN metro area earn at least $105,850 a year. The top 25% earn $84,410 or more.
What is the starting pay for public relations specialists in Sioux Falls, SD-MN?
Entry-level pay (the 10th percentile) is about $45,510 a year, and a quarter of public relations specialists earn $55,990 or less.
How many public relations specialists work in Sioux Falls, SD-MN?
About 60 public relations specialists are employed in the Sioux Falls, SD-MN metro area, not counting the self-employed.