Marketing Manager salary in Traverse City, MI
Marketing Managers in the Traverse City, MI metro area earn a median of $137,590 a year ($66.15 an hour), based on BLS data for 60 workers.
Pay ranges from $70,140 for the lowest-paid 10% to $213,770 for the top 10%. That is 18% lower than the national median of $166,790. Pay here is 1% lower than the Michigan statewide median of $138,510. There are 0.92 marketing managers per 1,000 jobs here — the job is less common than nationally (location quotient 0.36). The average (mean) salary is $145,340, above the median because a few high earners pull it up.
Pay range for marketing managers in Traverse City, MI
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $70,140 | $33.72 |
| 25th percentile | $94,840 | $45.60 |
| Median | $137,590 | $66.15 |
| 75th percentile | $177,440 | $85.31 |
| 90th percentile (top earners) | $213,770 | $102.78 |
| Average (mean) | $145,340 | $69.87 |
Half of marketing managers earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $11,465.83 |
| Semi-monthly (24 a year) | $5,732.92 |
| Biweekly (26 a year) | $5,291.92 |
| Weekly | $2,645.96 |
| Hourly | $66.15 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Marketing Manager salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| Niles, MI | $159,810 | 90 |
| Jackson, MI | $159,090 | 60 |
| Detroit-Warren-Dearborn, MI | $149,310 | 3,370 |
| Ann Arbor, MI | $141,000 | 260 |
| Battle Creek, MI | $140,680 | 110 |
| Kalamazoo-Portage, MI | $131,500 | 150 |
| Saginaw, MI | $131,020 | 70 |
| Grand Rapids-Wyoming-Kentwood, MI | $128,900 | 970 |
| Lansing-East Lansing, MI | $126,890 | 270 |
| South Bend-Mishawaka, IN-MI | $125,850 | 140 |
| Muskegon-Norton Shores, MI | $124,070 | 50 |
| Flint, MI | $121,830 | 90 |
Highest-paying states for marketing managers
| State | Median salary |
|---|---|
| Massachusetts | $212,020 |
| California | $193,620 |
| Virginia | $187,820 |
| Colorado | $182,730 |
| New York | $181,200 |
| New Jersey | $180,040 |
| District of Columbia | $177,170 |
| Minnesota | $173,300 |
| Washington | $172,270 |
| Connecticut | $169,240 |
See Marketing Manager pay in every state or the Michigan statewide figures.
Related jobs in Traverse City, MI
| Job | Median salary | Hourly |
|---|---|---|
| Sales Manager | $104,090 | $50.04 |
| General and Operations Managers | $84,300 | $40.53 |
| Financial Manager | $119,810 | $57.60 |
| Medical and Health Services Managers | $104,610 | $50.29 |
| Construction Manager | $97,540 | $46.90 |
| Food Service Manager | $62,520 | $30.06 |
| Industrial Production Manager | $104,390 | $50.19 |
| Education Administrators, Kindergarten through Secondary | $102,390 | — |
| Social and Community Service Managers | $78,420 | $37.70 |
| Computer and Information Systems Managers | $141,450 | $68.01 |
| Transportation, Storage, and Distribution Managers | $93,260 | $44.84 |
| Administrative Services Manager | $93,960 | $45.18 |
| Facilities Manager | $79,770 | $38.35 |
| Managers, All Other | $110,070 | $52.92 |
More: Management Occupations · all salaries in Traverse City, MI
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 11-2021. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a marketing manager make in Traverse City, MI?
The median salary for marketing managers in the Traverse City, MI metro area is $137,590 a year, or $66.15 an hour. Pay ranges from $70,140 for the lowest-paid 10% to $213,770 for the top 10%.
How much do the highest-paid marketing managers make in Traverse City, MI?
The top 10% of marketing managers in the Traverse City, MI metro area earn at least $213,770 a year. The top 25% earn $177,440 or more.
What is the starting pay for marketing managers in Traverse City, MI?
Entry-level pay (the 10th percentile) is about $70,140 a year, and a quarter of marketing managers earn $94,840 or less.
How many marketing managers work in Traverse City, MI?
About 60 marketing managers are employed in the Traverse City, MI metro area, not counting the self-employed.