Marketing Manager salary in Santa Fe, NM
Marketing Managers in the Santa Fe, NM metro area earn a median of $88,390 a year ($42.50 an hour), based on BLS data for 70 workers.
Pay ranges from $66,140 for the lowest-paid 10% to $217,160 for the top 10%. That is 47% lower than the national median of $166,790. Pay here is 28% lower than the New Mexico statewide median of $122,980. There are 1.2 marketing managers per 1,000 jobs here — the job is less common than nationally (location quotient 0.47). The average (mean) salary is $113,500, above the median because a few high earners pull it up.
Pay range for marketing managers in Santa Fe, NM
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $66,140 | $31.80 |
| 25th percentile | $66,140 | $31.80 |
| Median | $88,390 | $42.50 |
| 75th percentile | $134,790 | $64.80 |
| 90th percentile (top earners) | $217,160 | $104.41 |
| Average (mean) | $113,500 | $54.57 |
Half of marketing managers earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $7,365.83 |
| Semi-monthly (24 a year) | $3,682.92 |
| Biweekly (26 a year) | $3,399.62 |
| Weekly | $1,699.81 |
| Hourly | $42.50 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Marketing Manager salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| Albuquerque, NM | $119,180 | 490 |
Highest-paying states for marketing managers
| State | Median salary |
|---|---|
| Massachusetts | $212,020 |
| California | $193,620 |
| Virginia | $187,820 |
| Colorado | $182,730 |
| New York | $181,200 |
| New Jersey | $180,040 |
| District of Columbia | $177,170 |
| Minnesota | $173,300 |
| Washington | $172,270 |
| Connecticut | $169,240 |
See Marketing Manager pay in every state or the New Mexico statewide figures.
Related jobs in Santa Fe, NM
| Job | Median salary | Hourly |
|---|---|---|
| Sales Manager | $146,510 | $70.44 |
| Public Relations Manager | $103,990 | $50.00 |
| General and Operations Managers | $106,770 | $51.33 |
| Managers, All Other | $119,310 | $57.36 |
| Financial Manager | $126,380 | $60.76 |
| Medical and Health Services Managers | $117,060 | $56.28 |
| Computer and Information Systems Managers | $136,130 | $65.45 |
| Food Service Manager | $65,730 | $31.60 |
| Education Administrators, Kindergarten through Secondary | $115,190 | — |
| Property, Real Estate, and Community Association Managers | $66,040 | $31.75 |
| Social and Community Service Managers | $84,770 | $40.75 |
| Human Resources Manager | $110,660 | $53.20 |
| Construction Manager | $106,310 | $51.11 |
| Education Administrators, Postsecondary | $114,690 | $55.14 |
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 11-2021. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a marketing manager make in Santa Fe, NM?
The median salary for marketing managers in the Santa Fe, NM metro area is $88,390 a year, or $42.50 an hour. Pay ranges from $66,140 for the lowest-paid 10% to $217,160 for the top 10%.
How much do the highest-paid marketing managers make in Santa Fe, NM?
The top 10% of marketing managers in the Santa Fe, NM metro area earn at least $217,160 a year. The top 25% earn $134,790 or more.
What is the starting pay for marketing managers in Santa Fe, NM?
Entry-level pay (the 10th percentile) is about $66,140 a year, and a quarter of marketing managers earn $66,140 or less.
How many marketing managers work in Santa Fe, NM?
About 70 marketing managers are employed in the Santa Fe, NM metro area, not counting the self-employed.