Marketing Manager salary in Lakeland-Winter Haven, FL
Marketing Managers in the Lakeland-Winter Haven, FL metro area earn a median of $133,900 a year ($64.37 an hour), based on BLS data for 390 workers.
Pay ranges from $72,860 for the lowest-paid 10% to $243,740 for the top 10%. That is 20% lower than the national median of $166,790. Pay here is 6% lower than the Florida statewide median of $142,620. There are 1.5 marketing managers per 1,000 jobs here — the job is less common than nationally (location quotient 0.58). The average (mean) salary is $150,980, above the median because a few high earners pull it up.
Pay range for marketing managers in Lakeland-Winter Haven, FL
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $72,860 | $35.03 |
| 25th percentile | $100,220 | $48.18 |
| Median | $133,900 | $64.37 |
| 75th percentile | $192,400 | $92.50 |
| 90th percentile (top earners) | $243,740 | $117.18 |
| Average (mean) | $150,980 | $72.59 |
Half of marketing managers earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $11,158.33 |
| Semi-monthly (24 a year) | $5,579.17 |
| Biweekly (26 a year) | $5,150 |
| Weekly | $2,575 |
| Hourly | $64.37 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Marketing Manager salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| Palm Bay-Melbourne-Titusville, FL | $161,630 | 400 |
| Tampa-St. Petersburg-Clearwater, FL | $159,990 | n/a |
| Jacksonville, FL | $156,950 | 1,700 |
| Crestview-Fort Walton Beach-Destin, FL | $155,080 | 150 |
| Wildwood-The Villages, FL | $147,180 | 40 |
| Orlando-Kissimmee-Sanford, FL | $143,220 | 3,420 |
| Naples-Marco Island, FL | $138,980 | 270 |
| Miami-Fort Lauderdale-West Palm Beach, FL | $135,870 | 7,530 |
| Cape Coral-Fort Myers, FL | $128,980 | 400 |
| North Port-Bradenton-Sarasota, FL | $128,320 | 510 |
| Deltona-Daytona Beach-Ormond Beach, FL | $125,880 | 240 |
| Panama City-Panama City Beach, FL | $124,960 | 70 |
| Pensacola-Ferry Pass-Brent, FL | $122,540 | 290 |
| Punta Gorda, FL | $120,400 | 70 |
| Homosassa Springs, FL | $118,270 | 40 |
| Sebastian-Vero Beach-West Vero Corridor, FL | $117,560 | 70 |
| Tallahassee, FL | $116,460 | 320 |
| Ocala, FL | $115,550 | 140 |
| Port St. Lucie, FL | $114,990 | 200 |
| Gainesville, FL | $114,150 | 280 |
Highest-paying states for marketing managers
| State | Median salary |
|---|---|
| Massachusetts | $212,020 |
| California | $193,620 |
| Virginia | $187,820 |
| Colorado | $182,730 |
| New York | $181,200 |
| New Jersey | $180,040 |
| District of Columbia | $177,170 |
| Minnesota | $173,300 |
| Washington | $172,270 |
| Connecticut | $169,240 |
See Marketing Manager pay in every state or the Florida statewide figures.
Related jobs in Lakeland-Winter Haven, FL
| Job | Median salary | Hourly |
|---|---|---|
| Sales Manager | $126,890 | $61.01 |
| Public Relations Manager | $117,480 | $56.48 |
| General and Operations Managers | $96,220 | $46.26 |
| Financial Manager | $151,440 | $72.81 |
| Medical and Health Services Managers | $107,300 | $51.59 |
| Managers, All Other | $106,440 | $51.17 |
| Construction Manager | $106,140 | $51.03 |
| Education Administrators, Kindergarten through Secondary | $78,050 | — |
| Property, Real Estate, and Community Association Managers | $61,660 | $29.65 |
| Chief Executive | $179,360 | $86.23 |
| Computer and Information Systems Managers | $161,180 | $77.49 |
| Industrial Production Manager | $110,910 | $53.32 |
| Transportation, Storage, and Distribution Managers | $99,980 | $48.07 |
| Food Service Manager | $59,820 | $28.76 |
More: Management Occupations · all salaries in Lakeland-Winter Haven, FL
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 11-2021. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a marketing manager make in Lakeland-Winter Haven, FL?
The median salary for marketing managers in the Lakeland-Winter Haven, FL metro area is $133,900 a year, or $64.37 an hour. Pay ranges from $72,860 for the lowest-paid 10% to $243,740 for the top 10%.
How much do the highest-paid marketing managers make in Lakeland-Winter Haven, FL?
The top 10% of marketing managers in the Lakeland-Winter Haven, FL metro area earn at least $243,740 a year. The top 25% earn $192,400 or more.
What is the starting pay for marketing managers in Lakeland-Winter Haven, FL?
Entry-level pay (the 10th percentile) is about $72,860 a year, and a quarter of marketing managers earn $100,220 or less.
How many marketing managers work in Lakeland-Winter Haven, FL?
About 390 marketing managers are employed in the Lakeland-Winter Haven, FL metro area, not counting the self-employed.