Marketing Manager salary in Columbia, SC
Marketing Managers in the Columbia, SC metro area earn a median of $136,930 a year ($65.83 an hour), based on BLS data for 560 workers.
Pay ranges from $78,920 for the lowest-paid 10% to $273,130 for the top 10%. That is 18% lower than the national median of $166,790. Pay here is 4% lower than the South Carolina statewide median of $143,290. There are 1.4 marketing managers per 1,000 jobs here — the job is less common than nationally (location quotient 0.56). The average (mean) salary is $157,650, above the median because a few high earners pull it up.
Pay range for marketing managers in Columbia, SC
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $78,920 | $37.94 |
| 25th percentile | $104,420 | $50.20 |
| Median | $136,930 | $65.83 |
| 75th percentile | $183,410 | $88.18 |
| 90th percentile (top earners) | $273,130 | $131.31 |
| Average (mean) | $157,650 | $75.79 |
Half of marketing managers earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $11,410.83 |
| Semi-monthly (24 a year) | $5,705.42 |
| Biweekly (26 a year) | $5,266.54 |
| Weekly | $2,633.27 |
| Hourly | $65.83 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Marketing Manager salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| Charlotte-Concord-Gastonia, NC-SC | $166,200 | 3,830 |
| Florence, SC | $154,620 | 80 |
| Greenville-Anderson-Greer, SC | $148,480 | 720 |
| Augusta-Richmond County, GA-SC | $146,720 | 150 |
| Myrtle Beach-Conway-North Myrtle Beach, SC | $143,450 | 110 |
| Spartanburg, SC | $139,990 | 220 |
| Charleston-North Charleston, SC | $138,790 | 800 |
| Sumter, SC | $133,720 | 30 |
| Hilton Head Island-Bluffton-Port Royal, SC | $124,800 | 80 |
Highest-paying states for marketing managers
| State | Median salary |
|---|---|
| Massachusetts | $212,020 |
| California | $193,620 |
| Virginia | $187,820 |
| Colorado | $182,730 |
| New York | $181,200 |
| New Jersey | $180,040 |
| District of Columbia | $177,170 |
| Minnesota | $173,300 |
| Washington | $172,270 |
| Connecticut | $169,240 |
See Marketing Manager pay in every state or the South Carolina statewide figures.
Related jobs in Columbia, SC
| Job | Median salary | Hourly |
|---|---|---|
| Sales Manager | $128,650 | $61.85 |
| Public Relations Manager | $91,550 | $44.02 |
| Advertising and Promotions Managers | $159,950 | $76.90 |
| Fundraising Manager | $103,620 | $49.82 |
| General and Operations Managers | $103,950 | $49.98 |
| Financial Manager | $124,790 | $60.00 |
| Medical and Health Services Managers | $107,280 | $51.58 |
| Computer and Information Systems Managers | $141,570 | $68.06 |
| Education Administrators, Kindergarten through Secondary | $101,830 | — |
| Property, Real Estate, and Community Association Managers | $59,540 | $28.63 |
| Food Service Manager | $60,860 | $29.26 |
| Industrial Production Manager | $128,050 | $61.56 |
| Construction Manager | $112,180 | $53.93 |
| Education Administrators, Postsecondary | $101,150 | $48.63 |
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 11-2021. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a marketing manager make in Columbia, SC?
The median salary for marketing managers in the Columbia, SC metro area is $136,930 a year, or $65.83 an hour. Pay ranges from $78,920 for the lowest-paid 10% to $273,130 for the top 10%.
How much do the highest-paid marketing managers make in Columbia, SC?
The top 10% of marketing managers in the Columbia, SC metro area earn at least $273,130 a year. The top 25% earn $183,410 or more.
What is the starting pay for marketing managers in Columbia, SC?
Entry-level pay (the 10th percentile) is about $78,920 a year, and a quarter of marketing managers earn $104,420 or less.
How many marketing managers work in Columbia, SC?
About 560 marketing managers are employed in the Columbia, SC metro area, not counting the self-employed.