Sales Engineer salary in Madison, WI
Sales Engineers in the Madison, WI metro area earn a median of $119,900 a year ($57.64 an hour), based on BLS data for 200 workers.
Pay ranges from $87,930 for the lowest-paid 10% to $154,990 for the top 10%. That is 4% lower than the national median of $124,900. Pay here is 2% higher than the Wisconsin statewide median of $117,970. There are 0.49 sales engineers per 1,000 jobs here — the job is 1.5× more common than nationally. The average (mean) salary is $129,720, above the median because a few high earners pull it up.
Pay range for sales engineers in Madison, WI
| Pay level | Yearly | Hourly |
|---|---|---|
| 10th percentile (entry level) | $87,930 | $42.27 |
| 25th percentile | $105,600 | $50.77 |
| Median | $119,900 | $57.64 |
| 75th percentile | $151,390 | $72.79 |
| 90th percentile (top earners) | $154,990 | $74.51 |
| Average (mean) | $129,720 | $62.37 |
Half of sales engineers earn more than the median and half earn less. Percentiles show the spread: 10% earn less than the 10th percentile, and 10% earn more than the 90th.
Median paycheck, before taxes
| Pay period | Amount |
|---|---|
| Monthly | $9,991.67 |
| Semi-monthly (24 a year) | $4,995.83 |
| Biweekly (26 a year) | $4,611.54 |
| Weekly | $2,305.77 |
| Hourly | $57.64 |
Based on a full-time year of 2,080 hours. Convert any amount with the hourly to salary converter.
Sales Engineer salary in other metro areas nearby
| Metro area | Median salary | Workers |
|---|---|---|
| Milwaukee-Waukesha, WI | $119,950 | 450 |
| La Crosse-Onalaska, WI-MN | $118,760 | 30 |
| Appleton, WI | $116,570 | 60 |
| Green Bay, WI | $107,300 | 70 |
| Minneapolis-St. Paul-Bloomington, MN-WI | $102,790 | 750 |
Highest-paying states for sales engineers
| State | Median salary |
|---|---|
| Delaware | $167,200 |
| Maryland | $153,410 |
| Rhode Island | $149,750 |
| Washington | $147,620 |
| Colorado | $139,990 |
| California | $139,160 |
| New Jersey | $139,010 |
| New York | $137,480 |
| Massachusetts | $136,200 |
| West Virginia | $135,260 |
See Sales Engineer pay in every state or the Wisconsin statewide figures.
Related jobs in Madison, WI
| Job | Median salary | Hourly |
|---|---|---|
| Real Estate Sales Agent | $62,440 | $30.02 |
| Sales and Related Workers, All Other | $57,930 | $27.85 |
| Demonstrators and Product Promoters | $39,070 | $18.78 |
| Real Estate Broker | $66,680 | $32.06 |
| Retail Salesperson | $35,830 | $17.23 |
| Cashier | $34,550 | $16.61 |
| Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel | $65,840 | $31.66 |
| Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products | $65,400 | $31.44 |
| First-Line Supervisors of Retail Sales Workers | $52,280 | $25.14 |
| Insurance Sales Agent | $80,700 | $38.80 |
| Counter and Rental Clerks | $47,300 | $22.74 |
| Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products | $90,680 | $43.60 |
| First-Line Supervisors of Non-Retail Sales Workers | $98,620 | $47.42 |
| Securities, Commodities, and Financial Services Sales Agents | $74,950 | $36.03 |
More: Sales and Related Occupations · all salaries in Madison, WI
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates, occupation code 41-9031. Wages include base pay, tips, commissions and shift pay, but not overtime, bonuses or benefits, and exclude the self-employed.
Frequently asked questions
How much does a sales engineer make in Madison, WI?
The median salary for sales engineers in the Madison, WI metro area is $119,900 a year, or $57.64 an hour. Pay ranges from $87,930 for the lowest-paid 10% to $154,990 for the top 10%.
How much do the highest-paid sales engineers make in Madison, WI?
The top 10% of sales engineers in the Madison, WI metro area earn at least $154,990 a year. The top 25% earn $151,390 or more.
What is the starting pay for sales engineers in Madison, WI?
Entry-level pay (the 10th percentile) is about $87,930 a year, and a quarter of sales engineers earn $105,600 or less.
How many sales engineers work in Madison, WI?
About 200 sales engineers are employed in the Madison, WI metro area, not counting the self-employed.